As well as being authors, our clients are subject-matter experts, professionals, business leaders, and entrepreneurs. They are interested in publishing well not just for the sake of selling books, but for many other reasons: the dissemination of new ideas; promoting their business and brand; getting the attention of the right customers and stakeholders; to name a few.
December is a great time for reflecting on the year behind us. Here at Page Two, we’re taking a moment to celebrate the incredible books our clients published in 2016—over thirty of them! Several have landed on “Best of 2016” book lists, several have been bestsellers, and several have won or been shortlisted for awards.
The holiday season is upon us! And we, at Page Two, want to help make your holiday shopping easier while celebrating some of our rock star authors. In this reader’s gift guide, you’ll find the perfect book for each person in your life.
This week is Global Entrepreneur Week and it’s inspired us to think of our author-clients who inspire us with their entrepreneurial spirit. Whether they’re actual entrepreneurs, or whether they simply embody those traits, they remind us of how closely linked entrepreneurship and authorship can be.
For a lot of authors, seeing their book cover is one of the most exciting parts of the process. In a dream scenario, your designer delivers your cover and you absolutely love it.
Writing a non-fiction book can be daunting. So much hard work goes into completing the manuscript, and when it’s done, there are so many additional items to consider. Should you solicit a foreword from an expert in your field?
Here in Vancouver, Canada, the skies are blue and the sun is shining, but a chill has crept into the air. Fall is coming. For us September is a time of change and new beginnings.
It amazes us that physical bookstore distribution – once the most standard way of getting books to market – is no longer a critical part of a book’s success story. Some authors and publishers can devise a winning publishing strategy based on online bookselling and alternative market channels.
Today we spoke with a writer who asked, “Doesn’t every author want a bestseller?”
Believe it or not, the answer is no.
We work with people who publish books for a wide variety of reasons: some want the additional revenue of a book; some want to share information as broadly as possible; some want the credibility a book can confer that may lead to bigger speaking engagements, more consulting contracts, and a higher profile in their fields.
Publishing coffee-table books with photographs and illustrations can be a complicated and costly endeavour especially if you’re creating an edition with high production values. Here are some insider tips from our brilliant art director, Peter Cocking, on how to save time and money when producing high-end books:
Use your designer wisely
If you have the budget, hire an experienced designer to design your book.
When you have a thriving business, it’s always easy to put off that book you’ve been meaning to write. There are only so many hours in a day, and writing can seem like a low priority when you have presentations to prepare, hectic family schedules, a health and fitness routine, and maybe, just maybe, a social life.
Our client Michael Bungay Stanier is one of those savvy authors who knows how to write brilliant books and who also knows how to make the most of the support he enlists to produce them.
