On July 1, 2014, new Canadian anti-spam legislation (CASL) came into effect that restricts the use of email, text messages, and instant messages for commercial purposes. Businesses now need consent to send electronic commercial messages to individuals.
A pervasive characteristic of the digital shift in publishing is the attempt to connect directly with readers. Every publisher, and every self-publishing author, is urged to consider carefully not only who their target readers are, but also how to reach them directly.
You’ve probably heard of David Chilton, author of The Wealthy Barber. Maybe also Janet and Greta Podleski, authors of the Looneyspoons cookbooks. But have you heard of their publishers, Financial Awareness Corp.
After thirty (collective) years in the book business, you’d think we’d have developed writers’ festival fatigue. The packed schedules of readings, author events, and parties are their own form of marathon. But although the festival circuit is busy, it’s also incredibly energizing; it never fails to raise our spirits and reignite our excitement about the book world.
