5 tips for influencer outreach

Page Two author Sam Thiara shares the tips he used to get his book in the hands of heavy hitting influencers, including Canadian Prime Minister Justin Trudeau.

Amazon Reviews: Dos and Don’ts

Reviews matter. And they especially matter on Amazon, where those magical five-star ratings not only help you stand out in a crowded online marketplace—they also offer “social proof” of quality, when you can’t pick up the item and inspect it in person. But you need to do it right.