What’s New
with Page Two

Page Two in Vancouver Sun: “Turning the page on tradition”

Page Two was quoted in this Vancouver Sun article about self-publishing in the city.

Journalist Shawn Conner writes: “Helping writers navigate these sometimes confusing waters is Page Two Strategies, a Vancouver-based company founded by Trena White and Jesse Finkelstein.

The Fight for Creativity

Yesterday we attended a thought-provoking talk by an excellent speaker: Darren Dahl, Senior Associate Dean of Faculty and professor of marketing and behavioural science at UBC’s Sauder School of Business. The event was hosted by the Professional Women’s Network, and it was called, “what’s the point of creativity?” Darren addressed the role of creativity in business: why it’s important, how it can lead to innovation and how it can push us to do things we never previously dreamed of doing. 

Five Things Canadian Writers Should Know about Income Tax

At this time of year, writers across Canada are scrambling to organize their receipts and invoices before filing their income taxes. Maybe some of you are kicking yourselves for not being better organized, or you’re wondering if you have a handle on your finances. 

Reaching the Reader: Direct-to-Consumer Marketing through New Publishing Partnerships

A pervasive characteristic of the digital shift in publishing is the attempt to connect directly with readers. Every publisher, and every self-publishing author, is urged to consider carefully not only who their target readers are, but also how to reach them directly.

Taking the Pulse of Canada’s Niche Bookstores

For years now, niche bookstores (specializing in mystery, sci-fi, kids’ books, etc.) have been seen as better positioned than most indie bookstores to survive the changing book retail landscape. In a piece about the upcoming closures of Oscar’s Art Books and Toronto’s Cookbook Store, we write about whether niche stores are still the future.

Publishing Doesn’t Need to Be Exclusive

When we launched Page Two, we crafted our mandate carefully. We wanted to attract writers of upmarket, accessible non-fiction that challenges current conceptions. We love working with authors who are entrepreneurs and innovators in their fields; people who have big, new ideas to express.

We’re Now Expert Bloggers for Digital Book World

Today we posted our first expert blog for Digital Book World: Canadian Competition Bureau Limits Agency Ebook Pricing. We will be blogging for DBW every few weeks about digital publishing in Canada, and we’ll be sure to share the links here when we do.

How to Limit the Power of the Option Clause in Your Author Contract

You’ve been offered your first book deal, for your novel. Congratulations! Now that you’re looking at the publisher’s draft contract, you’re concerned because it includes an option clause, requiring you to send your next manuscript to this company too.

Our Client Bruce Sellery Hits #1 on The Globe and Mail Bestseller List

Bruce Sellery, author of The Moolala Guide to Rockin’ Your RRSP, reached #1 on the Globe and Mail bestseller list for self-improvement today. Congratulations to Bruce! We arranged a hybrid deal for Bruce that saw Figure 1 publish his print book into the trade, and Bruce self-publish his ebook and handle special sales of the print book.

Income Potential for Writers (or Why Wallace Stevens Kept His Day Job)

A friend recently attended a lecture given by a well-known Canadian novelist who stated that it’s virtually impossible to earn a living writing books. It was not a surprising statement to make, but coming from this particular author – an award-winning novelist with a significant profile in Canada and abroad – it was jarring to many in the audience.

Three Reasons Self-Publishers Should Invent an Imprint Name

You’ve probably heard of David Chilton, author of The Wealthy Barber. Maybe also Janet and Greta Podleski, authors of the Looneyspoons cookbooks. But have you heard of their publishers, Financial Awareness Corp.

The Author’s Twelve Days of Christmas

The holidays are approaching, and we’ve got gift-giving on the brain. We’re thinking about writers and what’s on their wish lists. And we’re thinking about what we want most for the writers we support. In the spirit of holiday cheer and New Year’s wishes, here is Page Two’s adaptation of The Twelve Days of Christmas: