When we launched Page Two, we crafted our mandate carefully. We wanted to attract writers of upmarket, accessible non-fiction that challenges current conceptions. We love working with authors who are entrepreneurs and innovators in their fields; people who have big, new ideas to express. Writers with a keen sense of their market, who know how to engage their readers. Writers who start conversations. 

Our author-clients have another characteristic in common: virtually all of them have a burning desire to demystify their areas of expertise. Whether they’re writing about business or relationships, politics or parenting, our clients want to convey their subjects in a way that makes them approachable and intelligible. They’ve acquired valuable information that they feel gets lost in the noise of industry chatter. They want to reduce that noise, to clear the clutter, and to get to the heart of the matter they’re writing about.

The desire for demystification is something we have in common with our author clients. It’s at the heart of what we do. We launched Page Two with the aim of demystifying the publishing process and making it intelligible and accessible. Our clients sometimes apologize for not knowing the ins and outs of the industry, and our response is always, “Why would you know”? Publishing has typically been an arcane business, and one that has operated with an aura of exclusivity. We’re convinced that this doesn’t need to be the case. It’s an industry full of talented people and honoured traditions; it’s also an industry in a state of great change. There are challenges, yes, but also so many opportunities. And we’re keen to demystify that.