Come to Our Word Vancouver Seminar: Create Your Publishing Road Map

Are you writing a manuscript and wondering how to publish it? In this two-hour seminar, we will talk about the pros and cons of self-publishing versus working with a publisher, and the steps involved in each.

Anti-Spam Laws Creating Marketing Headaches for Publishers

On July 1, 2014, new Canadian anti-spam legislation (CASL) came into effect that restricts the use of email, text messages, and instant messages for commercial purposes. Businesses now need consent to send electronic commercial messages to individuals.

Deal News: Larry’s Book by Phil Dwyer

 

Margaret Bryant, director of sales and marketing for Dundurn, has acquired world rights to Phil Dwyer’s Larry’s Book: Lessons in Dying a Good Death, a non-fiction work chronicling the end-of-life experience of Dr.

Welcome Our New Project Manager

Page Two is delighted to announce that we’ve hired a project manager. Carra Simpson has worked in trade book publishing since 2007, most recently as the publishing operations manager at Greystone Books and Douglas & McIntyre.

What We Talk about When We Talk about Books

There has been much debate over the ebook pricing dispute that’s emerged between retail giant Amazon and Hachette, a large multinational publisher. The issue could have enduring and serious consequences for the industry, and the stakes feel high.

Three Keys to a Successful Non-Fiction Book Pitch

Stephen King says in his memoir, On Writing: “Write with the door closed, rewrite with the door open. Your stuff starts out being just for you, in other words, but then it goes out.” He meant that you should think about your reader when you’re revising your manuscript. 

Page Two in Vancouver Sun: “Turning the page on tradition”

Page Two was quoted in this Vancouver Sun article about self-publishing in the city.

Journalist Shawn Conner writes: “Helping writers navigate these sometimes confusing waters is Page Two Strategies, a Vancouver-based company founded by Trena White and Jesse Finkelstein.

The Fight for Creativity

Yesterday we attended a thought-provoking talk by an excellent speaker: Darren Dahl, Senior Associate Dean of Faculty and professor of marketing and behavioural science at UBC’s Sauder School of Business. The event was hosted by the Professional Women’s Network, and it was called, “what’s the point of creativity?” Darren addressed the role of creativity in business: why it’s important, how it can lead to innovation and how it can push us to do things we never previously dreamed of doing. 

Five Things Canadian Writers Should Know about Income Tax

At this time of year, writers across Canada are scrambling to organize their receipts and invoices before filing their income taxes. Maybe some of you are kicking yourselves for not being better organized, or you’re wondering if you have a handle on your finances. 

Reaching the Reader: Direct-to-Consumer Marketing through New Publishing Partnerships

A pervasive characteristic of the digital shift in publishing is the attempt to connect directly with readers. Every publisher, and every self-publishing author, is urged to consider carefully not only who their target readers are, but also how to reach them directly.

Taking the Pulse of Canada’s Niche Bookstores

For years now, niche bookstores (specializing in mystery, sci-fi, kids’ books, etc.) have been seen as better positioned than most indie bookstores to survive the changing book retail landscape. In a piece about the upcoming closures of Oscar’s Art Books and Toronto’s Cookbook Store, we write about whether niche stores are still the future.