The Million Dollar Book with Phil Jones

Phil M. Jones, author of Exactly What to Say, shares a behind-the-scenes look at “the tiny book that made $1 million.”

Amazon Reviews: Dos and Don’ts

Reviews matter. And they especially matter on Amazon, where those magical five-star ratings not only help you stand out in a crowded online marketplace—they also offer “social proof” of quality, when you can’t pick up the item and inspect it in person. But you need to do it right.