Wellness Incorporated

The Health Entrepreneur's Handbook

Jennifer Buchanan

The essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.

Health and wellness businesses have unique challenges, opportunities, and metrics—until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.

Like many health entrepreneurs, Buchanan started with a huge mission. She wanted to help people in their pursuit of optimum health. But after running her business for twenty years, even with thousands of clients and a loyal staff, she felt burned out and not sure if her business would make it. Rather than quit, Buchanan went on an intense quest to prove her company’s viability and identify the key components of successful healthcare practices—and in Wellness Incorporated she shares these essential elements so your own business can prosper.

Wellness Incorporated offers nine simple steps for starting or revitalizing your health business. You’ll learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you’re doing good work for others, and more. And yes, the good work can continue without you: Buchanan shows you how to create a lasting legacy so your mission can endure without you. Filled with practical tips and inspiring examples, including Buchanan’s own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others. Now that’s wellness, well played.


Winner of the Indie Book Award for Best Business Book

“Multiple award-winning owner of JB Music Therapy Jennifer Buchanan has created a rare thing: a business book with a beating heart. Faced with the challenges of running a business she loved but finding herself personally depleted, she eventually developed nine key principles with the aim of keeping your business strong and viable in tandem with your own health and happiness. Concise, clear, engaging writing combined with solid advice makes this a must-read for any health entrepreneur.”

“This is THE book for growth of your health and wellness business. Jennifer offers unique insight as an entrepreneur, heartpreneur, AND healthpreneur. From how to escape burnout, to how to master the art and science of balancing people, profits, and legacy, this book is loaded with wisdom. Regardless if you are just starting out or have a successful business already, the information in this book draws on Jennifer’s insightful experience from over two decades of growing a values-first health and wellness business (without losing your sanity, health, and happiness along the way).”

“Buchanan makes a very compelling case for entrepreneurship in the healthcare sector. She is living proof that you can do well, and do good.”

“In life and in business, we know the value of mentorship. Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry. Buchanan importantly reminds the health entrepreneur of the responsibility to be leaders and difference makers, not just in their fields, but through their contributions to society too—reminding them of their responsibility and ability to transform lives. There’s also an appealing practicality to the Health Entrepreneur’s Handbook. It really is a guide or collection of applied advice—required reading on how to succeed in this field, and relatedly, how to prosper in life. Jennifer Buchanan provides the relevant theory behind best practices—she doesn’t just talk, she also walks the walk.”

“Jennifer never ceases to amaze me… She has taken her challenge and delight filled entrepreneurial journey and turned it into an inspirational guide for those considering a business venture that couples financial reward and greater enhancement of social good—two concepts rarely mentioned in the same sentence. Readers will come away with valuable coaching, advice, tools, encouragement, and enthusiasm to pursue their ambitions. Jennifer chose the path less traveled and in doing so our world includes more music, and that’s a great thing!”

Jennifer Buchanan is a healthcare entrepreneur in the truest sense of the word. Since becoming a certified music therapist almost three decades ago, she has witnessed the music therapy industry shift from not being considered an industry at all, to becoming a legislated profession. As a leading expert, Buchanan has served close to 200 organizations with her team at JB Music Therapy, which she founded in 1991. JB Music Therapy has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce. Buchanan was also the former president of the Canadian Association of Music Therapists and has been instrumental in the implementation of hundreds of music therapy programs across North America. She is recognized as an esteemed leader in bridging academic research in music medicine and the public, and has spoken internationally to numerous education, healthcare, and government organizations. www.jenniferbuchanan.ca

ISBN 978-0-9739446-3-1
$21.95 CAD $17.95 USD
Published January 29, 2019
5.5 × 8.5 210 Pages
Paperback, ebook