Lean Marketing

More leads. More profit. Less marketing.

Allan Dib

Bigger Results with Less Marketing.

You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this book, you’ll discover:

Why many existing marketing techniques have stopped working and what to do instead.
The exact tools and tactics you need to build a devastatingly effective marketing system.
How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.
How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.
How to create a strong product-market fit so that your target market intensely desires what you have to offer.
How to do marketing you’ll be proud of that works without hype, scams, or pressure.
How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.

Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.

Reviews

“A systemized approach to marketing is essential. Lean Marketing delivers exactly this. It gives entrepreneurs, founders, and business owners a blueprint for rapid business growth.”

GINO WICKMAN bestselling author of Traction

“Lean Marketing redefines how marketing works. It’s filled with simple, powerful strategies that can transform any business into a lead-generating machine. Another instant classic from Allan Dib.”

Mike Michalowicz author of Profit First and Get Different

“This book is a game changer for anyone wanting to scale their business with marketing that actually works in the real world. If you need to attract more leads, prospects, or customers, then Lean Marketing is for you.”

John Jantsch author of Duct Tape Marketing

“Lean Marketing is the modern marketing implementation guide. It’s simple, clear, and structured. Follow it and achieve more with less.”

Dan Martell author of Buy Back Your Time

ALLAN DIB is a serial entrepreneur, rebellious marketer, technology expert, and author of the international bestseller, The 1-Page Marketing Plan. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

ISBN 978-1-77458-394-4
$39.95 CAD • $29.95 USD
Published May 7, 2024

6 x 9 • 236 Pages
hardcover, ebook