The Sales Leader They Need by David Priemer

The Sales Leader They Need

Five Critical Skills to Unlock Your Team's Potential

David Priemer

Invest in the proven keys to great sales leadership.

In a profession often plagued by poor experiences and bad reputations, great sales leaders who boost the engagement, development, and revenue production of their teams are a beacon of light. But since the skills that made you excel at sales aren’t the ones that make you an effective leader, how do you become a leader your team would fight to work with again?

Renowned sales trainer, consultant, and educator David Priemer started off by asking the question, “What was it about the best sales leader you ever had that made them so great?” After asking thousands of sales professionals this question, Priemer, who is also a former research scientist and four-time VP of sales, began to see a pattern emerge.

In The Sales Leader They Need, Priemer combines his decades of experience, science-backed research, and real-world insights to distill the fundamentals of great sales leadership into five critical skills: promoting transparency, protecting and advocating, driving accountability, coaching your team, and getting and giving feedback. He then shows you how to use that formula to help your team members grow, smash your revenue goals, and be the sales leader that changes the trajectory of their careers and their lives: the sales leader they need.

DAVID PRIEMER is widely recognized as a thought leader in the area of sales and sales leadership and has been published in the Harvard Business ReviewMIT Sloan Management Review as well as ForbesEntrepreneur, and Inc. magazines. He has led top-performing sales teams at high-growth startups and is a former VP of Salesforce, where he created the Sales Leadership Academy program. Often referred to as the “Sales Professor,” David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations. He is also an adjunct professor at the Smith School of Business at Queen’s University. He blogs at

$23.00 CAD $17.95 USD
Published May 1, 2024
6 x 9 210 Pages