So you’re publishing your book and you’re wondering how to make it stand out from the other 600,000 new books published in North America over the last year. You’re not alone. One of the biggest issues publishers and self-publishers are grappling with these days is how to make readers aware that their books exist.
Yesterday we attended a thought-provoking talk by an excellent speaker: Darren Dahl, Senior Associate Dean of Faculty and professor of marketing and behavioural science at UBC’s Sauder School of Business. The event was hosted by the Professional Women’s Network, and it was called, “what’s the point of creativity?” Darren addressed the role of creativity in business: why it’s important, how it can lead to innovation and how it can push us to do things we never previously dreamed of doing.
A pervasive characteristic of the digital shift in publishing is the attempt to connect directly with readers. Every publisher, and every self-publishing author, is urged to consider carefully not only who their target readers are, but also how to reach them directly.
You’ve probably heard of David Chilton, author of The Wealthy Barber. Maybe also Janet and Greta Podleski, authors of the Looneyspoons cookbooks. But have you heard of their publishers, Financial Awareness Corp.
Never mind who killed JFK and whether 9/11 was an inside job. Here’s a new conspiracy for you. At a recent writers’ workshop we attended, a participant told us that she suspected traditional publishers had funded this blog post besmirching renowned self-publishing authors for purchasing Amazon reviews of their books.
