If it feels like everybody and everything has their own blog, social media fan club, and/or video channel, it’s because that’s not far from the truth. Businesses, organizations, brands, and individuals are under tremendous pressure to not only attract and retain followers, but keep them engaged and entertained. To do that, they need to deliver timely content to an increasingly jaded audience: not an easy task. That’s where Melanie Deziel comes in.
A brand storytelling keynote speaker and the founder of Story Fuel, Melanie is on a mission to share the skills and strategies needed to create more authentic, engaging, and compelling brand storytelling. It’s a mission that she’s uniquely qualified to undertake.
A former journalist, Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. She developed the Content Marketing course for Fairleigh Dickinson University‘s MS in Digital Marketing program, and has taught as an adjunct professor for FDU and Syracuse University. Today, she works with organizations that range from global tech companies, news organizations, insurance providers, and broadcast networks, to niche apps and local jewelers. She counts Google, Oath, BrandMovers, Native Ad Institute, and more among her storytelling workshop clients.
And now, she’s writing the book on content creation! We’re so excited to be working with Melanie on Content Fuel—a book that details a unique, foolproof system of coming up with ideas for content quickly and painlessly. Watch this space—and keep an eye on Story Fuel—for more details on this Spring 2020 release!