The Seller's Journey by Richard Harris book cover

The Seller’s Journey

Your Guidebook to Closing More Deals with N.E.A.T. Selling

Richard Harris

If you think business isn’t personal, think again.

Even as AI will change the landscape of sales, when you work in sales, you work with people. And there is a certain level of humanity that must be upheld in these relationships. That means navigating egos, trust, and differing opinions. And while it may be your job to make the sale, it is the tactics you put into play that form your relationship with the buyer and support the buyer’s journey. Create a better buying experience and start closing more revenue. With over twenty years of personal experience in sales training, operations, and sales leadership, Richard Harris is ready to help you do just that.

The Seller’s Journey is your guidebook to Richard’s N.E.A.T Selling philosophy, methodology, and process. By bringing together his thirteen sales tactics with insights from psychology and his own life, Harris provides you with a sales compass that helps to orient you on your own journey and bring your own authentic self to the process. Discover how to have your clients fall in trust with you so that you can earn the right to ask the right questions at the right time. And learn how best to integrate these strategies into your already established systems. Including real-world scenarios to help bring his approach into focus, these methods are a must for any salesperson’s playbook and helps us all bring the humanity back into sales.

Richard Harris revolutionized how salespeople approach their profession. With The Seller’s Journey, he puts the revolution directly into your hands. If you’re ready to think differently and bring your whole self into your sales, this book is for you.


“This book is the perfect combination of Sales fundamentals, actionable techniques and agile approaches that can help any Sales professional level up.”

“A must-read road map for sales professionals to navigate the ever-changing landscape of selling.”

“Challenge traditional buying journeys and achieve remarkable success with Richard Harris’s N.E.A.T. methodology.”

RICHARD HARRIS is an award-winning and globally recognized sales trainer and GTM strategist. As the founder of Harris Consulting Group and the N.E.A.T. Selling philosophy, methodology, and process, he has dedicated over twenty years to the world of sales, having held roles from sales development representative to vice-president of sales, and everything in between. Richard works with Fortune 500 companies as well as start-ups, and his clients include Zoom, Salesforce, Pager Duty, Human Interest, Dusty Robotics, and Gainsight, among others. He lives in northern California with his wife, Cathy; sons, Riley and Bodhi; and two Cavapoos, Lola and Luna.

ISBN 978-1-77458-406-4
$21.95 CAD $17.95 USD
Published February 21, 2024
5 × 7 200 Pages
paperback, ebook, audiobook