Leveling Up

How To Master the Game of Life

Eric Siu

What happens when you approach the real world like a video game? You start winning—at life.

In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu reframes life’s challenges through the eyes of a gamer to help you level up your life.

You’ll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster—by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn’t stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he’s passing the torch to you.

In Leveling Up, Siu challenges you to conquer the real world by accumulating fifteen personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all fifteen levels, and you’ll even unlock a special bonus to help you build the life of your dreams.

Are you ready to test your might?


“I have known Eric Siu for over ten years and love his approach to the great game of business. Leveling Up’s message is simple and easy for anybody to understand.”

“People of all ages, genders, races, ethnicities, and cultures are drawn to games because in many ways they represent relatable microcosms of real life. Eric Siu’s Leveling Up identifies those narratives and makes those connections more explicit, enabling gamers of all skill levels to see and exploit patterns, channel their own motivations and aspirations, and ultimately ‘play’ the game of life!”

Leveling Up is a playbook for all gamers to help them become the best versions of themselves and make a positive impact on the world.”

“Until this book, I had not yet found a compelling framework for life as a game. I have played and designed games my entire life, and they have had a hugely positive impact on everything I’ve done. Leveling Up is a must-read.”

Eric Siu is an investor, founder, and advisor. He has helped companies such as Amazon, Airbnb, Uber, and Salesforce through his ad agency, Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, where he talks about personal and business growth. In his youth, Eric was not academically or socially successful, but he thrived in eSports and poker. He ultimately found how to convert his focus and accolades in gaming into business success and wants to help others do the same. His life mission is to help the world level up. levelingup.com

ISBN 978-1-989603-53-6
$24.95 CAD $19.95 USD
Published February 24, 2021
5.5 × 8.5 272 Pages
Hardcover, ebook, audiobook