For the Love of Beef

The Good, the Bad and the Future of America’s Favorite Meat

We don’t eat beef to stay alive, we eat it to feel alive.

From hamburgers to meatballs, briskets to ribeyes, the average American eats nearly sixty pounds of beef every year. Yet, how well do you know the steak on your plate, the roast in your oven, or the ground beef in your freezer? Where does it come from—Texas, Nebraska, Uruguay, or Australia? Is it true that the meat from thousands of cows is in just one pound of hamburger? And, if so, how safe is it? And what about hormones and antibiotics?

Scott Lively, president of Raise American, cuts through the bull and brings you the truth about Big Beef in this essential guide to America’s favorite meat. You’ll find out what packers, grocers, and the government know, but don’t have to tell you. You’ll learn how to look at a cut of beef and know whether it’s clean, green, and healthy, or came from an old dairy cow. You’ll find out what “grass-fed” really means (and what it doesn’t), and how the USDA measures the quality of your beef. And you’ll understand what sustainable cattle farming is, and how it can benefit your health and the environment.

For the Love of Beef has the answers to the questions you never knew you had about your favorite meat, written by one of the foremost authorities in the beef industry. Whether you’re a budget-minded consumer or would-be connoisseur, you’ll never look at beef the same way again.

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