Confidence Is a Choice

A Blueprint for Sustainable Success at Work and at Life

Julien LeBlanc

Stop waiting. Start deciding. Lead with confidence.

Confidence isn’t something you’re born with but something you choose. The people who move forward in life and leadership aren’t always the most ready—they’re the ones who decide to act anyway. In Confidence Is a Choice, business coach Julien LeBlanc shares a clear, practical approach for leaders, professionals, and high performers who are tired of overthinking and ready to step into a more decisive version of themselves.

Too many capable people hold back, not because they lack talent, but because they hesitate. They wait for more certainty, more information, or the “right moment.” LeBlanc challenges that thinking head-on. Confidence, he argues, isn’t a personality trait, it’s a behavior. It’s built through action and strengthened through experience. Drawing from real leadership moments, proven research, and years spent travelling the globe working with teams and decision-makers, he breaks down what truly creates confidence and what quietly erodes it.

This book gives you a simple and repeatable framework you can use immediately. You’ll learn how to make decisions without having all the answers, show up with clarity when the pressure is on, and build trust through consistency and follow-through. You’ll also learn how to challenge the internal narratives that keep you playing small and replace them with habits that create momentum.This isn’t about hype or motivation.

It’s about doing the work, taking ownership, and choosing how you show up—especially when it matters the most. Confidence Is a Choice gives you the tools to stop waiting and start leading with intention.


Reviews

Many assume confidence is something that arrives after the results. However, elite athletes don’t wait for confidence to show up. They bring it. Before the puck drops, before the first pitch, before the first snap—they’ve already made the choice. In Confidence Is a Choice, Julien LeBlanc’s core thesis is transformational: Confidence is built through process, preparation, and practice—not through a lucky night or waiting for external validation. Most coaching conversations focus on managing outcomes. LeBlanc cuts through the noise with something far more useful: a framework for building confidence before you need it.

Julien LeBlanc has a rare ability to bring leadership lessons to life by pairing powerful, relatable stories with practical frameworks that inspire action. He seamlessly connects real-world experiences with actionable tools, making it easy for readers to understand how to put those principles into practice. If you’re looking to strengthen your confidence, elevate your leadership, and gain an edge in today’s business environment, this is a book you’ll return to again and again.

A practical guide for entrepreneurs, managers, and leaders who are committed to growing themselves and achieving better outcomes. Julien LeBlanc has distilled a lifetime of learning into a clear, engaging, and highly actionable road map. What makes this book so valuable is its simplicity. The principles are easy to understand, practical to apply, and immediately relevant, whether you’re leading a business, developing a team, or striving to become a more confident version of yourself. You’ll return to this book often—not just for inspiration, but for practical wisdom that helps you lead with greater confidence and purpose.


Julien LeBlanc is a relentless optimist, portfolio entrepreneur with ten start-ups (one successful exit) under his belt, and business coach who believes confidence isn’t something you find but something you choose. As president and co-founder of blueprint North America, he’s helped leaders and teams from start-ups to Fortune 500s build clarity, courage, and momentum through a trusted process. With over twenty-five years’ experience commercializing ideas across food and beverage, HVAC, sports equipment, and medical devices, LeBlanc has delivered more than 1,500 workshops and keynotes in fifty countries. He’s a lifelong learner (one book a week for over two decades) and a proud “unreasonable” change agent committed to making progress practical, personal, and repeatable. Confidence Is a Choice is his blueprint for turning purpose into action and potential into performance.


ISBN 9781774587829
$25.95 CAD $18.95 USD
Published OCTOBER 1ST, 2026
5.5 x 8.5 210 Pages
PAPERBACK, EBOOK