Most people fear change; Joe Jackman runs towards it. The CEO of Jackman Reinvents, the world’s first and foremost reinvention company, Joe has been an advisor to consumer brands, retailers, B2B companies, and private equity partners for more than thirty years. We are thrilled to be publishing his book The Reinventionist Mindset: Learning to love change, and the human how of doing it brilliantly, which repositions change as a force to be embraced.

Read on to learn more about Joe and his unique perspective.

What three words best describe you?
Optimist. Doer. Reinventionist.

What is your book about?
Despite knowing that change is everywhere and coming for us fast, we do pretty much everything to avoid it. While doing nothing feels safer, the consequences are severe: Perfectly good businesses meeting an unnecessary demise or suffering from chronic underperformance. Entire categories remaining static and then fading. And personally, not growing and evolving at the pace we must.

If we could reprogram ourselves to see change as a good thing—to run toward it instead of away from it—wouldn’t we all be better off? Yes, we would.

My book is about repositioning change as something to embrace and love. It takes you behind the scenes of a powerful and practical methodology that returns fading businesses to growth, and leaders from indecision to confident action.

Through stories of challenge, change, and courage—from Dave & Busters, David’s Bridal and Duane Reade to US Foods and Walgreens— I share five insightful principles. Taken together, they represent the fundamental human how of making change and doing it brilliantly.

Whom do you most admire?
In business, Steve Jobs. In life, Nelson Mandela.

What was the last book you read?
The Presidents Club: Inside the World’s Most Exclusive Fraternity by Nancy Gibbs and Michael Duffy.

Who is your favorite author?
It’s a tie between Mordecai Richler and Gabriel García Márquez.

Complete this sentence: I never leave home without…
telling my wife and family I love them.

What is your personal motto?
Attitude is altitude.

Where do you find inspiration?
I find it in everyone I talk with, and most everything I read.