What’s the Story?

How to Create and Deliver Winning Business Presentations

A simple, practical approach to creating and delivering presentations—skills every business leader needs.

Many people, even senior business leaders, don’t know how to create persuasive and engaging presentations, even though it’s critical for business success. Clinical professor of marketing Tim Calkins has been creating and delivering business presentations for more than thirty years, and in What’s the Story? he gives you the insights, tools, and tips you need to enhance your presentation skills.

Delivering an effective presentation is not just about showing up and stating all your facts. By the time your audience is in the room, you should be so well prepared that the most junior member of your team can give the presentation successfully.

Calkins reveals the key steps to making an outstanding business presentation:

• Creating a brief
• Finding the story
• Crafting effective slides
• Pre-selling the presentation
• Setting the stage
• Delivering with confidence
• Following up

Few things are as important as your ability to communicate information and make recommendations, and an outstanding business presentation is one of the best examples of this. If you have ever struggled with a presentation, What’s the Story? is the reference you’ve been waiting for—the long-awaited guide many have urged Tim Calkins to write and your key to business success.