Trusted

How Aligned Leaders Earn Reputations That Last

Aline J. Badr

Keep high-stakes change on track when human behavior throws a wrench into your plans.

Trust in leadership is eroding, and leaders themselves are often unaware of the disconnect. Executive coach and reputation advisor Aline J. Badr reveals the hidden gap between who leaders are, how they lead, and how others experience them. When these are misaligned, trust breaks down and leadership suffers. But when they align, leaders build something far more powerful than short-term performance: They earn a reputation people believe in.

Trusted explores how alignment in leadership earns a reputation that lasts, and offers a clear, actionable path to earning it. Drawing on over two decades of global experience in brand-building, reputation management, and executive coaching, Badr shares her Trusted Reputations Leadership Model, a practical framework to help leaders

gain awareness by shifting from blind spots to clarity,
adjust behaviors by moving from doubt to confidence, and
build visibility by turning from optics to credibility.

Whether you’re leading a business, a team, a project, or aiming for the top spot, Trusted guides you through a path to alignment, and to earned trust that lasts.

Reviews

Trusted will change the way you think about trust as a leader. Aline J. Badr challenges convention with a simple but powerful idea: lasting trust is the result of alignment. It’s a timely, thought-provoking book that reframes how trust is earned, and why it lasts. This book belongs on the desk of every leader.

Peter Aceto former president and CEO of Tangerine (ING Direct Canada) and bestselling author of Weology

Trust isn’t about keeping a promise to others so much as keeping a promise to your future self. This book will give you a foundation to be deeply trusted.

Michael Bungay Stanier bestselling author of The Coaching Habit

Trusted is a vital contribution to leadership. Aline J. Badr lays out a map and practical exercises for leaders to gain trust with self-awareness and courage to act with integrity. The results from building relationships worthy of trust will increase exponentially.

Dr. Marcia Reynolds, PsyD master certified coach and author of The Discomfort Zone and Coach the Person, Not the Problem

Aline J. Badr, PCC, is a global executive coach, reputation advisor, and speaker. Her work focuses on solving the trust problems that undermine business results. With over twenty-five years at the intersection of brand, reputation, and leadership, she created the Trusted Reputations Leadership Model to close the gap between who leaders are, how they lead, and how they are experienced, so they earn reputations that last. She has partnered with C-level leaders across North America, Europe, Asia, and the Caribbean, including ING, Siemens, WSP, Novo Nordisk, the Government of Ontario, and TD Bank Group. Known for her direct, reflective approach, she challenges leaders to do the inner work that drives lasting impact. She teaches in global executive education programs, including at IESE Business School, is ICF-certified and licensed in Hogan and Leadership Circle Profile (LCP) 360 assessments. Aline has lived in five countries, speaks four languages, and is based in Barcelona.

ISBN 9781774587102
$26.95 CAD • $19.95 USD
Published OCTOBER 28TH, 2026

5.5 x 8.5 • 206 Pages
PAPERBACK, EBOOK