The Responsibility Ethic

12 Strategies Exceptional People Use to Do the Work and Make Success Happen

Adam Kreek

Learn the twelve principles of self-leadership, the most important factor in driving results and achieving success.

Adam Kreek has consistently defied the odds to find greater achievement in all facets of his life. After seventy-three days alone at sea, Kreek and his expedition team survived a capsize in the Bermuda Triangle, the subject of the Dateline NBC documentary Capsized. Four years earlier, Kreek won Olympic gold with his eight-man rowing team. A two-time Olympian, he holds sixty international medals and multiple hall of fame inductions.

In The Responsibility Ethic, Kreek shares the twelve essential principles of self-leadership that have fueled his incredible accomplishments—and shows you how to master these principles too.

Kreek is a powerful guide who teaches us how to realize our full potential at any stage of our career and lives. Drawing on his eight years of intensive Olympic training, near-death ocean expeditions, and career as an executive coach and corporate trainer, Kreek shares winning strategies from the trenches, where the strongest minds prevail.

A compelling narrative with powerful instruction and direct application, The Responsibility Ethic challenges business leaders globally to chase their ambitions and to take responsibility for their success.


“An easy-to-follow and inspiring blueprint for a happy and successful life.”

Adam Kreek is one of North America’s top management consultants and executive coaches, with degrees and education from Stanford University, UBC Sauder School of Business, and the Smith School of Business at Queen’s University. He is a guest lecturer at the University of Victoria and teaches strategies and skills of leadership, high performance, and perseverance to corporate and government teams globally through keynotes, workshops, and online seminars.

Long-term clients on retainer include leadership teams from aerospace, health care, nutrition, and energy sectors. Adam has coached, trained, and taught hundreds of thousands of people including teams at Microsoft, General Electric, Mercedes-Benz, L’Oréal, Shell, YPO, EO, and TEDx, but most importantly, Adam walks the talk. Kreek runs two corporations—KreekSpeak Business Solutions and Ergo Sustainable Solutions, a low-carbon initiative that connects small businesses with small governments.

In 2013, Adam made the first-ever attempt to row unsupported across the Atlantic Ocean from Africa to America, and became the subject of the NBC Dateline documentary Capsized. Kreek lives in the Pacific Northwest with his wife and three children.

ISBN 978-1-989025-67-3
$21.00 CAD $15.95 USD
Published October 1, 2019
6 × 9 272 Pages
Paperback, ebook