The Pink Tax

Dismantling a Financial System Designed to Keep Women Broke

Janine Rogan

Unleash your inner financial feminist and smash the patriarchy, one dollar at a time.

Women don’t build wealth in the same way that men do—and it’s not because we shop too much. Younger generations are struggling to match the financial successes that generations before them experienced, and this is even more true for women, who continue to earn less for doing the same work as men. As a result of this wage gap, women have less to save, less to invest, and, ultimately, accumulate less wealth over a lifetime.

In The Pink Tax, award-winning CPA Janine Rogan draws from multiple studies, researched statistics, and her own experiences to shine a spotlight on the gender wage gap and the state of female wealth. The pink tax extends far beyond the insulting costs of pink-branded products and extends into the very fabric of our society. By dismantling the current systems at play, Janine explores how the financial inequities between men and women are perpetuated, and how those inequities negatively affect not only women but the entire economy.

From whether your lattes are really sabotaging your financial goals, to how supporting new mothers and improving childcare is for the benefit of all society, Rogan offers small- and large-scale solutions for both personal and societal change. Because it’s time. Time for women to flip the narrative on how we approach financial inequality and untangle the patriarchal systems that uphold our current financial system. The Pink Tax is a financially feminist approach to closing the gender wealth gap and reaching economic equality for women through smashing the pink tax, breaking down bias, and dismantling a financial system built by men, for men.


“The Pink Tax is a terrific book. Janine Rogan offers punchy advice for patriarchy-proofing your finances, and for how financial institutions can get behind this movement.”

“The Pink Tax is a must-read for anyone who’s sick of gendered policies, prices, and societal expectations, and who is ready to fight for financial feminism through their daily actions. Janine Rogan takes a pointed look at how women get the short end of the stick in everything from annual raises to interest rates, and what we can do to combat it and build our wealth.”

The Pink Tax is full of real-world examples and stats to back up the high cost of being a marginalized gender identity in our society. Not only is a strong case made for the impacts of societal, systemic, and generational trauma that women experience, Janine Rogan also presents a vision with action steps to help us reimagine capitalism.”


“Janine Rogan masterfully unravels the patriarchal systems holding women back and provides actionable steps to fight back. The Pink Tax is a must-read for women at every age and stage.

“The Pink Tax shines a light on the obstacles women face when it comes to managing their money!”

“Janine Rogan shows us a clear road map to achieve a financially equal society. Her facts about the pink tax will shock you and motivate you to rise up, be in control of your finances, and help other women and girls do the same.”


Janine Rogan CPA, is a passionate keynote and TEDx speaker. She is the founder and CEO of The Wealth Building Academy Inc. and an award-winning CPA. Her mission is to educate and empower women to confidently and profitably grow their wealth, through financial equality for all.

She has been featured in international media (BNN, Yahoo! Finance, CTV, and more) and has delivered keynotes to thousands of individuals and companies around the world. She currently sits on the CPA Alberta Education Foundation board, the board of the Further Education Society of Alberta (FESA), and the planning committee of the AICPA Women’s Global Leadership Summit. She is also the cohost of the Pink Tax Podcast—where she and Tara Faria smash the patriarchy one dollar at a time.

Janine is a University of Alberta alumna, born and raised in Edmonton, Canada, and is currently pursuing her Master of Economics of Sustainability at Torrens University in Adelaide, Australia. She lives in Calgary with her husband, Andrew, and their son, Theodore.

ISBN 978-1-77458-370-8
$21.95 CAD $17.95 USD
Published May 4, 2023
5.25 × 8 248 Pages
Paperback, ebook