The Lost Art of Giving a $#!+

Why Caring About Customers Pays Off

What if caring was your greatest competitive advantage?

Every year, disengaged employees cost the global economy over $400 billion in lost productivity. In The Lost Art of Giving a $#!+, a training manual for those in the sales and service industry to care about their customers, professional trainer and facilitator Frank “FTZ” Ziede makes a bold claim: it actually pays to care.

Drawing on two decades of experience training thousands of people across some of America’s most recognizable brands, FTZ has seen how positivity, gratitude, and genuine engagement transform teams. His “positivity as a business strategy” approach offers a practical toolkit to reignite motivation, rebuild morale, and remind people why their work matters.

Through real-world stories, data-driven insights, and a refreshingly direct style, FTZ shows you how appreciation fuels performance—and how attitude impacts not just loyalty and profitability, but also mental and physical well-being. The Lost Art of Giving a $#!+ is for anyone ready to hit reset, rediscover purpose, and start showing up like they actually care.

Perfect for fans of Will Guidara’s Unreasonable Hospitality and Simon Sinek’s Leaders Eat Last, The Lost Art of Giving a $#!+ delivers a jolt of optimism and a blueprint for turning everyday service into a meaningful act of leadership—because in business and in life, it pays to give a $#!+.

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