The Co-Founder Advantage

How to Establish a Partnership to Build a Successful and Fulfilling Business

Lorie Spence and Carolyn Pritchard

Go further, together, with this proven guide to thriving as co-founders

Most entrepreneurial advice assumes you’re building a business solo. But what if your best shot at success is with someone else? In The Co-Founder Advantage, Lorie Spence and Carolyn Pritchard share the real story behind launching and scaling their boutique health care consultancy, Bridge Medical Communications. Built on a shared dream of autonomy and purpose, their partnership flourished. Now, they offer entrepreneurs considering partnership a candid, practical guide to doing the same.

Drawing from their journey, Spence and Pritchard describe the key stages of business-building through the lens of collaboration. They show you what to do to set yourself up for success and manage growth. Offering more than thirty downloadable worksheets and tools, they help readers navigate critical milestones—clarifying roles, resolving conflict, managing growth, surviving change, and yes, taking time to celebrate. They show you how to combine entrepreneurial frameworks with hard-won, co-founder-specific insights that you can get only through experience. The Co-Founder Advantage is not just a how-to book—it’s an invitation to rethink what’s possible when you team up with the right person. The authors dispel the myth that partnerships are doomed and offer a compelling alternative: a business model rooted in shared vision, mutual respect, and sustainable success.

Whether you are just beginning to shape your idea or already exploring partnership possibilities, the actionable advice here will equip you to co-create a business worth building. The Co-Founder Advantage by Lorie Spence and Carolyn Pritchard is your essential guide to launching a business you love.


Reviews

The Co-Founder Advantage is a smart, practical guide for anyone building a business with a partner. Lorie Spence and Carolyn Pritchard cut through the myths of solo entrepreneurship and show how the right partnership creates stronger companies, better decision-making, and long-term sustainability. This book is honest, actionable, and grounded in real experience, saving founders years of trial and error.

Finally, an easy to read, well-thought-out road map about how to build a successful business partnership. Lorie Spence and Carolyn Pritchard have created a tutorial that will serve all those who read it. I can attest, having worked with them for several years, that their words are not just trendy sound bites but the reflection of hard-earned wisdom.

The Co-Founder Advantage offers clear exercises based on concise strategies that can help both aspiring and seasoned business owners approach partnerships with refreshing clarity. With over fifteen years of experience on their partnership journey, Lorie Spence and Carolyn Pritchard’s insights are timely and relevant, a true testament to the success they have had in their own partnership at Bridge. A highly recommended read for anyone who is seeking to embark on a new partnership journey or strengthen an existing business partnership.


Carolyn Pritchard has a Clinical Nursing degree from McMaster University in Ontario and is a Certified Coach with LCI (Leadership Coach Intensive). Before co-founding Bridge, she worked in marketing and medical communications for the pharmaceutical and healthcare industries.

Lorie Spence has an MBA from Wilfrid Laurier and a BA (Political Science) from Western University. Before co-founding Bridge, she spent twenty years in marketing and healthcare communications and account management. She is a Certified Facilitator with the International Association of Facilitators and a Certified Coach with the Life Purpose Institute.


ISBN 9781774586556
$25.95 CAD $18.95 USD
Published SEPTEMBER 10TH, 2026
6 x 9 234 Pages
PAPERBACK, EBOOK