The Bias Advantage

How Unconventional Leaders Gain Power in an AI-Driven World

Liat Ben-Zur

AI collapses the hierarchy. And for underestimated leaders, this is a massive opportunity.

The old rules of leadership are breaking down. If you’ve ever been underestimated, sidelined, or told you didn’t “look the part” as a leader, The Bias Advantage is for you. As algorithms reshape how decisions are made and value is measured, the very traits once overlooked are becoming sources of power. What used to exclude you is now your advantage.

Liat Ben-Zur, a veteran tech executive and board director, maps how power is shifting inside organizations in real time. Non-linear thinkers, outsiders, and unconventional operators are no longer outliers. They’re ahead of the curve. The corporate environments that once filtered you out are being disrupted and rebuilt, and the people who understand their flaws have the edge. That perspective you developed navigating systems not built for you is now your competitive advantage.

This book offers clear, actionable strategies teaching high performers like you who are stalled by legacy power structures how to do the following:

Decode the hidden architecture of power and command your narrative
Leverage AI as a force multiplier without sacrificing your crucial human judgment
Reposition yourself at the center of the new power structure
Transform difference into a durable, competitive advantage

The Bias Advantage is a battle plan for seizing authority in an agentic economy. Stop fitting in and start taking over.

Reviews

Liat Ben-Zur connects AI disruption to leadership in a way that is immediately relevant for senior executives and boards of directors. A thoughtful, timely view of how a new set of leadership characteristics and capabilities is being elevated in the AI era.

Douglas Braunstein vice chairman, Wells Fargo; former CFO, JPMorgan Chase

Timely and direct. This book explains why some leaders accelerate in periods of disruption while others stall—and what to do about it.

Madhu Pawar chief product officer, Optum Insight; adjunct professor, Carnegie Mellon University

A practical view of how power, perception, and leadership are evolving in the AI era, grounded in real experience.

Leanne Wood former executive committee member, Burberry, Diageo, and Vodafone

Liat Ben-Zur is a technology executive, board director, and AI advisor who has led major transformations at Microsoft, Philips, and Qualcomm. At Microsoft, she drove the world’s first commercial GPT-4 product launch with Bing and rebuilt a declining consumer platform into a growth engine. At Philips, she ran the Internet of Things and connected health strategy. As CEO of LBZ Advisory, Ben-Zur advises executive teams and boards on high-stakes AI decisions across strategy, governance, and execution. She serves as an independent director on public and private boards. She built her career in rooms that weren’t designed for her—and learned how power actually works. She was named Most Influential AI Advisor by The Enterprise World and recognized as one of Inspiring Fifty’s Most Inspirational Women in Tech. Her insights have appeared in The Wall Street Journal and Forbes. She holds a BSEE from UC Davis and an MBA from UCLA Anderson. She lives in Seattle.

ISBN 9781774588543
$25.95 CAD • $18.95 USD
Published AUGUST 12TH, 2026

5.5 x 8.5 • 282 Pages
PAPERBACK, EBOOK, AUDIOBOOK