The Audience Is Listening

A Little Guide to Building a Big Podcast

Know your audience to grow your audience.

You’re a podcaster. You’ve nailed the tech and your topic, but you’re stuck when it comes to growing your audience. There isn’t a single, magical step you can take that will suddenly catapult your podcast into the waiting ears of eager listeners. Instead, you must know the humans you’re talking to on the other end of your microphone.

With three decades in the radio and podcast industries, audio expert and researcher Tom Webster knows what it takes to earn eager ears. In The Audience Is Listening, he lays it all out for you in an actionable, repeatable process. While providing you with the data-validated tools you need to pick apart your podcast and rebuild it, Webster helps you to understand the importance of creating entertainment for your specific listener. Webster’s techniques will have you earning an audience that not only listens but looks forward to tuning in to each episode. Because it isn’t just about grabbing attention, it’s about sustaining it.

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