Tell Me More About That

Solving the Empathy Crisis One Conversation at a Time

Rob Volpe

It’s time to shape up your empathy muscle.

Empathy is in short supply these days―and it’s hurting us. From the rise in workplace bullying to increased anxiety and depression, a lack of empathy for one another is wearing away at the gears of society, grinding us down to the nubs. The very technology that is supposed to keep us connected is actually driving us apart, with face-to-face interactions on the decline and news filtered through an echo chamber that shelters us from other points of view.

But all is not lost. Just as physical workouts strengthen your body, there are ways to build up your empathy as well. In Tell Me More About That, brand strategist and thought leader Rob Volpe draws on his years conducting thousands of in-home interviews with everyday people to illustrate the 5 Steps to Empathy―the actions you can take to build a strong and reflexive empathy muscle.

Through humorous and moving accounts of interactions with folks from every walk of life, Volpe recounts how what often began in a stranger’s house as a talk about brands and daily habits could blossom at any minute into a conversation about family, relationships, hopes, and dreams. Though he may have been invited into these homes as a marketing researcher, he left them as an expert on empathy.

And along the way, discovered that there exists a set of common values connecting us all. Strip away the exterior wrapping of blue state/red state, straight or gay, black or white, and we’re all far more similar than we are different. With empathy, we can all learn and understand more than we ever imagined possible. Let the training begin.


“In Tell Me More About That, Rob Volpe illuminates not just the why, but the how, of empathy. With clarity, honesty, and deep insight, Rob shows how every interaction offers us the opportunity to build more connection and understanding—and ultimately a better world for us all.”

Tell Me More About That is a must-read for anyone who cares about how we live and lead into the future. Rob Volpe has poured his wisdom, heart, vulnerability, and experience walking in other people’s shoes into this thoughtful, funny, informative book. There’s no one better to be our guide for seeing more of ourselves in others and why we should do it than Rob and his empathy superpower.”

“Empathy has become the new catchphrase of leadership. However, knowing what it really is and applying it to become a spectacular leader that your talent becomes deeply connected to is rare. Rob Volpe is a master and his ‘5 Steps to Empathy’ brilliantly lay out exactly how to do just that. This book is a must-read-and-apply for you to lead in the new world of business!”

“In a world dominated by digital technology, the success of a brand, venture, or leader isn’t determined by the quality of their product or the efficiency of their operations. To truly succeed and stand out from the crowd, you need to understand and respond to the needs, wants, and desires of your customers, employees, and colleagues. You need empathy. Rob Volpe’s Tell Me More About That guides the way.”

Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of Ignite 360, he leads a team of insights, strategy, and creative professionals serving the world’s leading brands across a range of industries. As a thought leader in the role of empathy in marketing and the workplace, Rob frequently speaks on the topic at conferences, corporations, and college classes. He is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications and lives in San Francisco with his husband and three cats.

ISBN 978-1-77458-089-9
$29.95 CAD $24.95 USD
Published February 22, 2022
6 × 9 336 Pages
Hardcover, ebook