Unleash Everything You Are and Become Everything You Want

Leslie Ehm

Ever wonder why some people are magnetic, confident in their abilities, in charge of their own destinies, and utterly at ease in their own skin? What’s their secret? In a word: swagger.

And no, this is not the old swagger—that show-off, in-your-face, arrogant kind. This brand-new swagger is unshakable, unstoppable, and utterly irresistible, and Leslie Ehm will show you how to unlock and unleash your personal brand of swagger.

Part guidebook, part manifesto, a little sweary, and completely inspiring, Swagger shatters the “fake it ’til you make it” myth, teaches you how to record over negative mental tapes, and empowers you to challenge preconceptions of what you “should” and “shouldn’t” do.

For anyone who’s ever felt not good enough or believed that being their messy, vulnerable, human self could never result in greater success, Swagger opens the door to the kind of self-belief that will change the way you live and work—without ever having to sacrifice who you are.

Your swagger is waiting for you. What are you waiting for?


“There is a badass inside you, just waiting to take over the world. All you need is a little swagger to release it. Buckle up and get ready for Leslie Ehm’s no-holds-barred lessons to help you not just find your power but own it, too.”

“Think swagger is about being brash? Think again. Leslie Ehm shows that true swagger unlocks generosity, confidence, focus, and impact… and that’s everything.”

“Some people believe you either have swagger or you don’t. As a former rock star, that is exactly what I believed. After reading Swagger, I see that I was categorically wrong. This book will help you shake off what’s blocking you, and reveal your one-of-a-kind awesomeness. Your inner rock star is waiting!”

“Like a best friend, Swagger will help you step into your true potential and learn how to make the most of every single opportunity. Leslie Ehm shows you exactly how to lead yourself, tackle the chaos, and embrace the beauty of a life well lived.”


“Tough mother love beautifully wrapped with moving examples, fantastic tips, brilliant storytelling, and wonderfully placed F-bombs. This book is the real deal in the art of being real. Leslie Ehm calls it Swagger. I call it brilliant.”

“Warning! Reading Swagger may change the trajectory of your life. Leslie Ehm’s book will open your heart and mind so you can open your own doors to success. If you’re ready to reap the rewards of a more meaningful life, you need Swagger.”


Former TV host and advertising creative director turned training guru, Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations. She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badassery to boardrooms everywhere. Fueled by her unrelenting passion to unleash human potential, Leslie is now a speaker, author, and swagger coach. leslieehm.com

ISBN 978-1-989603-97-0
$29.95 CAD $24.95 USD
Published May 10, 2021
6 × 9 216 Pages
Hardcover, ebook