Sell Without Selling Out by Andy Paul

Sell Without Selling Out

A Guide to Success on Your Own Terms

Andy Paul

Forget everything you learned about selling.

Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications, and pricing, which your buyers can get from the internet. What they seek (and deserve) can only come from you: the human seller.

If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book.



“Brilliant, funny, painfully true, pointed, and powerful. I could not put it down. Sell Without Selling Out is an instant classic. Andy Paul outlines exactly why top sales pros are successful year after year, and how they do it with high integrity while being true to themselves. Want to guarantee your future sales success as an engaged, caring, empathetic, and trustworthy seller who is focused on the customer outcome? Read and implement Andy’s wisdom.”

“With Sell Without Selling Out, Andy Paul has written the new How to Win Friends and Influence People. This book is filled with rock-solid advice and tips on how you can achieve your goals by becoming a human-centered salesperson.”

“I’ve been waiting for a book that puts curiosity and humanity at the heart of the sales process. At last, here it is.”


“If you love (or need) to sell but hate feeling salesy, this book is for you! In Sell Without Selling Out, Andy Paul lays out a roadmap for building a modern sales playbook by harnessing the power of simply being human.”

“Andy Paul obliterates outdated, legacy approaches to sales, the revolting behaviors that repel buyers. He replaces them with the most human of attributes and strategies that will accelerate your clients’ decisions and your results. Death to salesy!”


Andy Paul is host of the top-rated sales podcast, Sales Enablement with Andy Paul. With more than 900 episodes to-date and millions of downloads, this is the go-to sales resource for sales leaders and top sales producers around the world. He is #8 on LinkedIn’s list of the Top 50 global sales experts, and the author of two bestselling books: Amp Up Your Sales and Zero-Time Selling. Andy is also the founder of Zero-Time Selling, Inc., a sales consulting firm, and The Sales House, an sales education community for sales leaders and top producers. Prior to starting his own company in 2000, Andy had a successful sales career during which he sold over half a billion dollars worth of products and services to companies ranging from small businesses to some of the world’s largest enterprises.

ISBN 978-1-989603-57-4
$21.00 CAD $16.95 USD
Published February 22, 2022
5 × 7 232 Pages
paperback, ebook, audiobook