Emotional Magnetism by Sandy Gerber

Emotional Magnetism

How to Communicate to Ignite Connection in Your Relationships

Sandy Gerber

Emotional Magnetism is the self-help book for people who want to improve their communication and connection in their relationships.

Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week. You’re not alone. ​

In this life-changing book, communications expert Sandy Gerber reveals how, by understanding the Four Emotional Magnets that motivate people to listen and act, she transformed her relationships—and how you can do the same.

Gerber’s highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to:

  • Identify what blocks your communication NOW.
  • Discover what you emotionally NEED to be happy.
  • Learn HOW to create greater engagement with your words.
  • Understand WHY the people in your life make the choices they do.

As you’ll quickly discover, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.


“Sandy Gerber has written a powerful book that is simple to understand and effective at boosting self-awareness and empathy in our relationships. Emotional Magnetism applies to all relationships in our lives. The more we understand the four Emotional Magnets, the more we are able to use effective language that will help everyone feel heard and understood.”

“Sandy Gerber’s Emotional Magnetism is unique, insightful, and highly relatable. She is approachable and forthright as she shares her personal experiences to help demonstrate the power of the four Emotional Magnets. I was able to immediately connect to the author, identify my Emotional Magnets, and achieve communication success by applying this knowledge.”

Emotional Magnetism will benefit anyone who reads it. I always felt that I was missing a piece of the puzzle: I was frustrated that I couldn’t get what I learned from personal development courses and books to ‘work properly.’ But after reading this book, I now know why I make the choices I do and how to communicate to connect better in my relationships.”


“This motivating and practical self-help guide is the key to unlocking better communication and connection in your relationships. By identifying your Emotional Magnets, you’ll be able to communicate better to be heard, accepted, and understood at home and work.”

“Revealing and inspiring as it navigates the jagged edges of human relationships, Emotional Magnetism is timely. Within these pages are stories and skills that are essential in a pandemic world of self-isolation and relationship strife. Sandy Gerber becomes an authority at each page turn by teaching a framework for magnetizing interpersonal relations. I recommend this book for everyone seeking personal and professional growth.”

“Some books can change your life and Emotional Magnetism by Sandy Gerber is one of them. This insightful and indispensable guide can ‘S.A.V.E.’ you from frustration and failure in your relationships. Gerber’s work describes how to transform our lives for the better by identifying our own Emotional Magnet, inspiring us to listen and act effectively and to communicate with purpose. Everyone can benefit from reading this book.”


Sandy Gerber is an author, TEDx speaker, and multiple award–winning communications and marketing strategist. As CEO of NEXT Marketing Agency, she set a new standard for innovative communications, growing the company from her bedroom into one of the Top 100 Fastest Growing Companies in British Columbia. She’s been named Mompreneur of the Year, a YWCA’s Women of Distinction Finalist, and Businessperson of the Year. She’s enlightened thousands from the speaker stage and has coached hundreds of people in effective communication. Sandy lives in Vancouver, B.C., with her partner Kris, her children Lindsay and Jack, and their dog Router. sandygerber.com

ISBN 978-1-77458-199-5
$21.00 CAD $16.95 USD
Published May 10, 2022
5.5 × 8.5 204 Pages
paperback, ebook, audiobook