Embrace the Power of You

Owning Your Identity at Work

Tricia Montalvo Timm

Embrace the Power of You

In the competitive world of Silicon Valley, corporate lawyer Tricia Montalvo Timm knew that talent and drive weren’t enough to succeed. She had to belong. Timm took a cue from her days as a child actor, when she had to change her name to get auditions. As an adult, she downplayed her Latino heritage and her life as a mother to fit in. But after two decades of hiding and feeling exhausted and frustrated, she realized that to truly belong, she needed to accept herself first. It worked. After showing up at work as her authentic self, her career soared. At the height of her success, she led the sale of software company Looker to Google for $2.6 billion.

If you’ve ever hidden your real self to belong, Embrace the Power of You will resonate. Timm’s journey toward self-acceptance provides a wealth of insight into the reasons why people feel alienated and invisible in the workplace. Timm knows firsthand the fear and shame that comes from hiding your identity, and shows how to overcome those feelings one small step at a time. Through her own story and those of other top executives, she offers powerful strategies and simple tools on how you, too, can show up as your authentic self at work.

If you’ve ever hidden your identity to fit in, this book will set you on the path to succeed at levels higher than you ever thought possible. A singular book from one of the only Latinas to have attained the triple achievements of reaching the C-Suite, joining the boardroom and cracking the venture capital ceiling, Embrace the Power of You is a warm and courageous guide to finding success through choosing your authentic self.


Embrace the Power of You is a guide for anyone who has ever felt invisible. Tricia holds your hand through the journey to self-acceptance and gives you the tools you need to show up as your authentic self.”

 “For any leader or manager who cares about inclusion and belonging, this book is a must-read. Change can begin with you. Start by reading this brilliant book.”

 “To build a truly inclusive culture you need to make sure that it reflects the personalities, aspirations and ambitions of your team. In Embrace the Power of You, Tricia provides leaders with valuable strategies on the steps they can take to create a culture of belonging.”



“Trying to work where you have to hide a part of yourself, or don’t feel you belong, is like being smothered from the inside out. This book is your guide to a far better alternative and teaches you not only the power, but the necessity of embracing who you are, showing up as your full self and thriving as a result. A powerful, provocative read that no one can afford to miss.”

Embrace the Power of You shouts out loud the painful secret that most of us keep buried—we are the ‘other’—too often inhibiting ourselves, our company, our community and the nation of our most awesome talents. Tricia’s book provides a fabulous mix of empathy and steps to take to become the leaders we are meant to be.”

Embrace the Power of You is for anyone questioning whether they belong in the room. Tricia shares her own story and that of other underrepresented people working hard to fit in yet not feeling much belonging. She inspires you with her own vulnerability and transformation and guides you through your own reflections and practical next steps.”


Tricia Montalvo Timm is a first-generation Latina executive, board director, venture investor and speaker. She rose through the ranks of Silicon Valley advising high-tech companies both big and small, culminating in the sale of data analytics software company Looker to Google for $2.6 billion. In her twenty-five-year career, she has worked with start-ups and publicly traded multinationals alike. Timm was awarded the 2020 Women of Influence Award and the Latino Business Leadership Award Silicon Valley Business Journal and was named Diversity Champion by the SVBJ Corporate Counsel Awards. She is on a mission to inspire anyone who has ever felt like an “other” in the workplace to embrace their true self, own their identity and achieve success and fulfillment in their life and career.

ISBN ​​978-1-77458-257-2
$21.95 CAD $17.95 USD
Published March 7, 2023
5.5 × 8.5 264 Pages
Paperback, ebook, audiobook