Elevating Engagement book front cover

Elevating Engagement

Uncommon Strategies for Creating a Thriving Member Community

Amanda Lea Kaiser

Your association’s members are real people—show them you are too.

If your association is struggling with a lack of engagement—members multitasking during virtual meetings, passing up on volunteer opportunities, or not renewing—you’re not alone. In a rapidly changing workplace landscape, many professional and trade organizations are seeking ways to stay relevant and keep their members actively involved. The good news is that engaging members does not have to be complicated, costly, or challenging.

In Elevating Engagement, speaker and author Amanda Lea Kaiser invites you to become your association’s Chief Experience Officer (CEO). You can take on this position immediately, whether you are already a CEO (Chief Executive Officer) of your organization, association staff, or someone who serves in a volunteer capacity. All you need to do is put on your members’ shoes and slip on their glasses, so that you can experience their journey with your association as they do. Not sure you’re ready for this new role? Kaiser provides real-life case studies, tools, and exercises to help you transform your association’s engagement in a way that is more personalized, responsive, and supportive.

In a world governed by algorithms, your members need to feel seen, heard, and valued. They need the things they can’t get from another digital platform, technology, or automated system. They need you!


“Amanda Lea Kaiser has given us the quintessential playbook for engagement—from the member’s perspective. When you’re reading, it’s as if you’re really listening to members talk about their journeys and their expectations from those journeys. From the time your members join and observe your association, to the time they lead and advocate on its behalf, this playbook is invaluable to your engagement development strategy. Bravo, Amanda! This goes in the ‘stoooopid-good’ category!.”

 Elevating Engagement provides a step-by-step guide to creating and enhancing member connection. From the simplest ideas to the most complex strategies, Amanda Lea Kaiser has written a definitive guide for all association leaders”

“Amanda Lea Kaiser has taken the mystery out of driving member engagement using community-centered thinking. Kaiser expertly outlines what to do to ensure great member experiences and what it takes to empower members to do more than just pay their dues. This is a must-read for association leaders and membership professionals.”


Experiences have always been important, but today they are essential. In Elevating Engagement, Amanda Lea Kaiser guides us through the six stages of member engagement using her expert observations, tried-and-true tips, and relatable examples. If you work or volunteer for an association, I highly recommend adding this book to your must-read list.”

“Amanda Lea Kaiser is a keen observer of what true member engagement looks like and the subtle forces that drive it. This book is chock-full of practical advice on how to capture your members’ attention and keep them coming back for more. It belongs on every association leader’s shelf!”

“I finished Elevating Engagement and immediately started reading it again, this time scribbling madly in a notebook to capture all the ideas that it sparked in me. I can tell that Amanda Lea Kaiser’s thought leadership is going to have a major influence on what it means to run inclusive and welcoming associations that foster true belonging. I hope so—because the world will be a better place for it.”


Amanda Lea Kaiser is a speaker, problem-solver, and innovator who supports associations and professional communities in driving exceptional member engagement. She is co-creator of the Incubator Series in partnership with Matchbox Virtual Media and partnered with Dynamic Benchmarking to create the New Member Engagement Study. She began her career in brand marketing at Crayola and was the director of marketing for the National Association of Colleges and Employers. Amanda lives near Philadelphia, PA. You can find her at AmandaLeaKaiser.com.

ISBN 978-1-77458-326-5
21.00 CAD 17.95 USD
Published February 14, 2023
5.25 x 8 168 Pages
Paperback, ebook