Creating Superfans

How to Turn Your Customers Into Lifelong Advocates

Brittany Hodak

Superfans aren’t just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining—and keeping—customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire teams a shared playbook for tapping into the unmatched power of superfandom.


“Exceptional customer experience is the goal of every smart businessperson. Creating Superfans gives you not just the playbook for making it happen, but also the playlist. The smart, simple advice and pop culture references put CX into terms your team will relate to, remember, and—most importantly—really use.”

“These pages are filled with powerful stories, specific examples, and a complete framework for turning customers into the engine of your business. I particularly love the section on understanding customers’ stories.”

“I know firsthand what it means to have loyal, dedicated fans. Whatever your ‘thing’ is, you’ll find advice in Creating Superfans to help you go further, faster, with a loyal tribe cheering you on.”


Creating Superfans contains the secrets your business needs to stand out in a crowd and to attract, engage, and retain your own raving fanbase.”

“This is the customer experience soundtrack that you’ll want to play on repeat for months on end until the ideas, stories, and principles are so embedded in your psyche that creating raving fans will be as easy as 1, 2, 3…”

“Maybe you prefer to spend countless sums on advertising, and countless hours constantly chasing and attaining new customers. Or maybe Brittany Hodak’s masterful guide will help you flip that relationship on its head—instead of selling to people, you’ll create advocates and superfans who do the ‘selling’ for you.”


Brittany Hodak is an award-winning entrepreneur and speaker who has delivered keynotes across the world to organizations including American Express and the United Nations. Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Katy Perry, Dolly Parton, and more under her eight-year leadership.

ISBN 978-1-77458-078-3
$32.00 CAD $27.00 USD
Published January 10, 2023
6 × 8 296 Pages
Hardcover, ebook, audiobook