Brand Plan Rx
The Marketer’s Guide to Building a Thriving Health and Wellness Brand
Build a healthcare brand that changes lives.
A thriving brand requires a plan. Even the best marketing ideas cannot come to fruition without a cohesive brand plan. This is especially relevant and challenging in the health and wellness industry. Brand Plan Rx provides a proven road map that empowers you to make the choices that drive demand and will get you to synthesize your plan onto one page designed specifically with the health and wellness industry in mind.
Drawing on their decades of work in launching major pharmaceutical and wellness brands, healthcare marketing executives Markus Saba and Hilary Gentile provide a step-by-step formula for creating a strong, effective brand plan to launch and market your brand.
Brand Plan Rx guides you through the difficult decisions that will build your brand, and shows you how to create a cohesive and clear brand story. As you master synthesis and clarity, you will create a clear road map to use as your sounding board for all the decisions you make. Ultimately, you’ll learn how to apply traditional marketing principles to the healthcare space so that your brand will make a marked difference in people’s lives.
“How do you market a successful brand in today’s constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us how to use a simple and powerful framework of inspirational storytelling.”
“Finally, a book that considers all the distinct factors of marketing in the healthcare industry. Practical, to the point, entertaining, educational, and illustrated with helpful case studies… I wish I would have had access to this guideline and blueprint earlier.”
“Brand Plan Rx captures the essence of brand planning in the pharma/biotech space. The importance of the concepts of choice and cohesion cannot be underestimated. Markus Saba and Hilary Gentile bring those concepts to life in a manner that is clear, simple, and practical.”
“Brand management in healthcare is equal parts science and art. Brand teams need a simple yet comprehensive framework to assess the enormous amounts of data on markets, competition, customers, and brands. A good framework helps teams distill the data into insights—this is the science part. And then comes the art—clear, concise, and compelling storytelling. Brand Plan Rx helps teams do all of the above with a simple and effective framework, tried and true tips, and illuminating case studies. I recommend this book to all commercial leaders in our industry and will make this a must-read for all my brand teams moving forward.”
“Markus Saba and Hilary Gentile have emerged as experts in a rapidly shifting ecosystem of health and innovation, and have spent decades spearheading thousands of successful launches. Brand Plan Rx is an essential guide from the leading voices architecting the future of truth and trust for global brands.”
Published March 17, 2021