Big Gorgeous Goals

How Bold Women Achieve Great Things

Julie Ellis

This book is for ambitious, high-achieving women leaders, entrepreneurs, aspiring entrepreneurs, and corporate leaders ready to move to the next level. It is a manifesto and call to action for women to lift themselves and each other up by refusing to accept limitations and instead embracing an ethos of possibility.

There are big gorgeous goals that we all need to set. These are so different from goals that we know we can accomplish because they feel safe and tidy. These goals scare us; they keep us up at night—because we fear they are beyond our grasp.

We all know women who are great at achieving big gorgeous goals. How do they do it? What allows them to reach outward, upward, and think expansively? The book explores the possibilities that open when we set big gorgeous goals, and the common characteristics in the women who move towards these.

Through stories and lessons, the book shows women leaders how thinking beyond habitual limits allows us to surpass our current levels of success. It includes Julie’s personal story of becoming a founder of an unexpectedly and wildly successful children’s labels company that started in one of the founders’ basement and was eventually sold at an eight-figure price. And it tells the story of what happened next, when having hit a business high, she found herself at an inflection point, where she needed to draw on different resources to find a new path to success. Julie Ellis shares the lessons she has learned as an entrepreneur and those of several other women entrepreneurs she interviewed for the book. Their experiences impart to readers the qualities that allow us to thrive as women in business, to healthily, sustainably integrate the work of leadership into their larger lives as mothers, caregivers, partners, dreamers and so much more…


“People often make the mistake of thinking that big goals are harder to accomplish than small goals. Julie Ellis shows you how to get out of the box of thinking small, so that you can imagine and realize ambitious, big gorgeous goals. I found this book personally helpful and think you will too, at whatever stage you are at in your career.”


“When everyone is saying ‘think big!,’ Julie Ellis is saying ‘think gorgeous!’ Set a goal so beautiful and outrageously bold that it blocks out the sun. In doing so, you’ll learn you are capable of so much. But she doesn’t sugarcoat. On the journey to gorgeous, you’ll confront a lot of ugly—times when you’ll doubt yourself and are tempted to think and be small. Julie provides the guide to navigate the ugly to get to gorgeous.” 


“I’ve never been a goal setter. I thought it was more important to do the hard work. Thank you, Julie Ellis, for showing us perspiration folks what investing in a little inspiration can do to change our own lives, and the lives of so many others. This book will leave you with a vision of what’s possible and a plan for how to go get it.” 

Julie Ellis is a speaker, leadership coach, and award-winning entrepreneur. Co-founder of e-commerce hit Mabel’s Labels, and former COO for multimillion-dollar retailer Snuggle Bugz, Julie is dedicated to helping entrepreneurs accelerate their success. She is the recipient of the RBC Canadian Women Entrepreneur Award For Excellence in Entrepreneurship 2014, W100 Fastest Growing Company in Canada 2012/13, and RBC Canadian Women Entrepreneur Momentum Award 2009. Julie lives in Toronto, Ontario.

ISBN 978-1-77458-148-3
$21.00 CAD $18.95 USD
Published June 7, 2022
5.5 × 8.5 160 Pages
Paperback, ebook, audiobook