$100K Clients

How to Find Them, Coach Them, and Keep Them

Rich Litvin

You don’t get paid for your coaching. You get paid for your courage.

The courage to charge what elite clients expect to pay. The courage to walk away from clients who aren’t ready. The courage to build a practice that looks nothing like what everyone else is doing.

Most coaches chase volume. They lower fees. They follow marketing trends. They wonder why they’re exhausted and broke.

Rich Litvin has been coaching premium clients for 20 years—with no marketing, no social media strategy, and no “funnel.” Just extraordinary clients who pay $100K or more and stay for years.

In $100K Clients, you’ll learn:

Why elite clients are easier to enroll than struggling ones
How to position yourself so premium clients seek you out
How to coach ultra-successful people who “don’t need coaching”
Why word-of-mouth is the ultimate competitive advantage

This isn’t a book about tactics. It’s about becoming the kind of coach that extraordinary people want to work with.

Rich Litvin is co-author of The Prosperous Coach (over 120,000 copies sold) and founder of 4PC, a mastermind for elite coaches.

Reviews

I’ve spent 30 years coaching leaders at Fortune 200 companies and inside the Pentagon. And yet, one idea from Rich Litvin helped me land a $157,000 contract—and, more importantly, completely redesign my business and my life.

Sarah Albritton executive coach

For 22 years, I was a highly paid corporate executive at a Fortune 25 company. I loved my career and the lifestyle it gave me. But I knew I had a greater assignment—and I was afraid to leave the money and security behind. One sentence from Rich changed everything. Nine years into full-time entrepreneurship, I’ve created millions and a life of freedom and impact I never imagined possible.

Varian C. Brandon coach and mentor to women leaders and entrepreneurs

As a protégé under Rich, in my first year of coaching I made over $400K and took an entire month off to travel with my family. In three years, I’ve made over $1.4M, consistently signed dream clients between $60K–$150K with zero marketing. And kept true balance and presence with my wife and kids.

Jason Hietbrink coach to high achievers

Rich Litvin is a highly sought after leadership consultant. Having worked with clients including Olympic athletes, presidential candidates, and Hollywood film directors, Litvin is the coach ultra-successful individuals call when they’re looking for growth. He is the co-author of the bestselling book The Prosperous Coach and founder of 4PC, the four-percent club, a community for extraordinary leaders. Born in England, Litvin has lived and worked in eight countries over four continents. He currently lives in Santa Monica with his wife and two sons.

ISBN 978-1-77458-461-3
$26.95 CAD • $19.95 USD
Published APRIL 24TH, 2026

5.5 x 8.5 • 274 Pages
PAPERBACK, EBOOK, AUDIOBOOK