Bob Joseph Dominates the Bestseller Lists

Jun 7, 2019

One of the most rewarding aspects of our work is seeing authors’ insights and wisdom gain recognition. So you can imagine the reaction we’re having to seeing Bob Joseph land not one, but TWO books on Canada’s national nonfiction bestseller lists this week!

His just-released Indigenous Relations, co-authored with Cynthia Joseph, is a guide to working more effectively with Indigenous Peoples—and it debuted on the CBC, Globe and Mail, and Toronto Star bestseller lists, alongside his award-winning 21 Things You May Not Know About the Indian Act. Oh, and BCBusiness has Indigenous Relations topping their list of the top 5 most popular business books, as well!

Cynthia Joseph, Indigenous Relations co-author

It’s a truly incredible achievement and, as our country strives toward reconciliation with Indigenous Peoples, a signal that Canadians are hungry for the information and insights that Bob is providing through his remarkable books.

For authors and publishers, this success holds lessons on how listening and responding to your audience can drive success. Bob’s first Page Two book came about after he penned a viral article, which he expanded into 21 Things You May Not Know About the Indian Act. When readers came to Bob with more questions about what they could do to address the impacts of the Indian Act, he took these questions as his guide when writing Indigenous Relations.

By moving quickly to create and publish Indigenous Relations, Bob and his team were able to capitalize on the success of 21 Things, and engage in media interviews and publicity that not only boosted sales for Indigenous Relations, but sparked renewed interest in its prequel.

If you’re interested in learning more about Bob and the knowledge he has to share, we highly recommend listening to his CBC Radio interviews, available here—and, of course, joining the rest of the country in reading his books!