Announcing Agency Clients Jason Partridge and Ujwal Arkalgud
We are pleased to welcome agency clients Jason Partridge and Ujwal Arkalgud, represented by Page Two principal Jesse Finkelstein in partnership with Transatlantic Agency. Ujwal and Jason are writing a book that aims to change the way business leaders think about human motivation and disrupt the research industry as it stands today.
Jason and Ujwal are co-founders of MotivIndex, a research firm pioneering the field of Digital Motivation Research. Using teams of PhD sociologists, MotivIndex studies thousands and thousands of consumers in and around a given category by taking a forensic approach to social media analysis. Jason and Ujwal’s innovative method allows their team of academics to immerse themselves in online environments, to observe and uncover people’s most powerful human motivations. The result is insight into the beliefs, intentions and behaviors of consumers with a level of detail and statistical certainty that has never existed before.
Ujwal is a cultural anthropologist and a pioneer in the field of consumer research who has worked with global brands such as Microsoft, Ford, Hewlett Packard, Lowe’s, Subaru, Mercedes-Benz, and General Electric. He has dedicated the better part of a decade to the study of human behavior online.
Jason is a business consultant and a savant of consumer culture. He has spent the last 15 years using his incredibly rich knowledge of consumer motivation to help Fortune 500 companies connect with their audiences in natural and organic ways. A copywriter-turned-Creative Director, Jason has delivered work for global brands like McDonalds, Samsung, Bud Light, Budweiser, Stella Artois, Expedia.ca, Johnson & Johnson, Ford, Wal-Mart, Home Depot and Nissan.