We are thrilled to announce the creation of an integrated Sales and Marketing department that will unify its strategy from acquisition through post-publication—an initiative designed to accelerate revenue growth, enhance book performance, and strengthen author brands. 

By combining the company’s sales and marketing expertise into a single, collaborative team, Page Two is positioning itself to deliver more cohesive and innovative campaigns, expand marketing services, and better meet its annual corporate goals while driving long-term success for its authors. As part of this evolution, Leslie Bootle has been promoted to the role of Sales and Marketing Director, Kirstin Richter has joined Page Two as Associate Director of Sales and Marketing, and Rachel Seigel has been promoted to Sales and Distribution Manager. 

“Our authors sit at the heart of everything we do,” said Trena White, co-CEO and co-founder of Page Two. “This new structure allows us to champion their work more effectively, expand their reach, and build campaigns that truly reflect their expertise and ambition. It is an investment in their long-term success. And Leslie Bootle, with her decades of experience in both sales and marketing, is the ideal executive to lead this unified division.”

 

Leslie Bootle | Sales and Marketing Director

Since joining Page Two earlier this year as Author Partnerships and Development Lead, Leslie has expanded sales and marketing opportunities for our authors through new community-building initiatives and strategic business development campaigns. She previously served as Marketing Director at Orca Book Publishers and interim Executive Director of the Association of Book Publishers of BC. Leslie holds a master of publishing degree from Simon Fraser University and has held multiple leadership roles in the publishing community, including co-chairing national committees and serving as president of the Western Book Reps Association.

Kirstin Richter | Associate Director of Sales and Marketing

Kirstin brings extensive management, publicity, and marketing experience to Page Two. As co-founder of The Social Agency, a Vancouver-based boutique PR and social media firm, she led campaigns for clients including Coast Mental Health, UBC Sauder School of Business, and the Rick Hansen Foundation. Known for her strategic approach and creative vision, she has shaped compelling narratives across sectors. Kirstin holds a master of publishing degree from Simon Fraser University. 

Rachel Seigel | Sales and Distribution Manager

With over two decades of experience across retail, educational, and library wholesale channels, Rachel is a recognized expert in key commercial markets. Before joining Page Two as Sales Operations Associate, she served as Team Lead for Selection Services at Library Services Centre, managing print purchasing for more than thirty libraries and overseeing inventory and seasonal catalogue production. Rachel holds a degree in English literature from York University.