Publishing Trends: the Year of the Adult Colouring Book
A publishing industry trend is hard to predict. Who could have known that a boy wizard would take the world by storm, or that Fifty Shades would bring erotica further into the mainstream than ever before? Once a strong book trend takes hold, its effect on the marketplace is undeniable. Adult colouring books are the latest industry craze, and signs are pointing to continued growth through Christmas and beyond.
Our client Nicole Stocker has made a creative new contribution to the colouring book genre: her Huelish series offers greyscale photographs that are meant to be coloured over, rather than shapes that are meant to be coloured in. The first book, Beautiful Creatures, was just released, and early response has been excellent. Working with Nicole, we became immersed in this exciting new area, and we began to consider why this trend is taking off in such a remarkable way.
The physicality of the experience
The collective experience
There are likely many more reasons why this particular trend is taking root. Like our clients, colleagues and fellow book-lovers, we appreciate any trend that gets people into bookstores and helps to keep the industry flourishing.