The Purpose of Purpose

Making Growth the Heart of Your Business

Ron Tite

What’s the purpose of corporate purpose? It is simpler than you might think.

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth—for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.

Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization’s direction, this book serves as your roadmap to success.

Reviews

The most fun and impactful book on purpose I’ve ever read.

Jesse Cole owner of the Savannah Bananas

Hilarious, poignant, ultra-modern, and urgent. This is the business leadership book you can’t put down, and will never forget.

Jay Baer bestselling author of Hug Your Haters

Rare is the business book that will have you throw your head back with laughter yet constantly set you straight with the truth. This is that uncommon and exceptional work.

Scott McKain bestselling author of ICONIC

Founder and Chief Strategy Officer of marketing agency Church+State and host and executive producer of the podcast The Coup, Ron Tite has been an award-winning creative director for some of the world’s most respected brands. He co-authored Everyone’s an Artist (or At Least They Should Be), wrote Think Do Say, wrote the stage play The Canadian Baby Bonus, has written for television, penned a children’s book, and hosted the award-winning comedy show Monkey Toast. Ron speaks on creativity, innovation, and corporate strategy to leading organizations all over the world.

ISBN 978-1-77458-580-1
$36.95 CAD • $29.95 USD
Published MAY 6TH, 2025

5.5 x 7.5 • 320 Pages
HARDCOVER, EBOOK, AUDIOBOOK