Startup Different

The Myth-Busting Blueprint for Your Multi-Million-Dollar Business

David Sinkinson and Chris Sinkinson

Startups are sexy. From revolutions to disruptions to pivots, running your own business is appealing but also full of myths and misnomers. Will early funding actually help your business in the long term? Should you hire a bunch of staff? Do you need to take big gambles to get ahead? Making the wrong call on questions like these can actually crush your dream rather than get you closer to it.

Brothers David and Chris Sinkinson, who built, scaled, and exited their business differently want the same success for you. In Startup Different, they provide you with a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the pop-culture fiction and assumptions that come with starting your own venture. Join David and Chris to push through the noise and make your startup different.

Reviews

“Startup Different is a must-read for first-time founders. The Sinkinsons provide invaluable insights, blending practical advice with rich examples from their own entrepreneurial journey. Their fresh approach and actionable strategies make this book an essential guide for anyone looking to build a successful startup on their own terms.”

TOM EISENMANN professor and head of the Entrepreneurial Management Unit at Harvard Business School and author of Why Startups Fail

“David and Chris Sinkinson show how they built a great company without being jerks. Any entrepreneur can learn from their humility, wisdom, and scars. They are off the charts when it comes to self-awareness and sharing lessons from their failures. And that’s the real secret to their success—and yours.”

BARRY NALEBUFF co-founder of Honest Tea, Yale professor, and co-author of Mission in a Bottle

“Startup Different is a revealing account of what it takes to build a sellable business. Equal parts funny and harrowing, it’s a first-hand account of building a valuable company.”

JOHN WARRILLOW founder and CEO of The Value Builder System and author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business

Brothers David Sinkinson and Chris Sinkinson are proven SaaS entrepreneurs. Their bootstrapped startup, AppArmor, helped keep people safer with innovative mobile apps and emergency notification solutions for individuals across the globe. In February of 2022, their company was acquired by US competitor Rave Mobile Safety for tens of millions of dollars. Later in 2022, Rave and AppArmor were acquired for over $550 Million by Motorola Solutions.

Now Dave and Chris have launched Startup Different – a book and podcast to help show you that there’s another, better way to build your business. Startup Different debunks startup myths, tackles some of the toughest challenges and gives you the tools to build your business. These down-to-earth founders prove making a successful startup has little to do with unicorns or ten-baggers and instead focuses on a proven, different method for startup success.

ISBN 978-1-77458-4-835
$21.95 CAD • $17.95 USD
Published Oct 1, 2024

5.5“ x 8.5“ • 274 Pages
Trade paperback