Scale with Purpose

The Service Entrepreneur's Guide to Intentional Growth

Jason M. Blumer and Ian Vacin

If you run a small services-based company, you may want to scale your business. But are you ready for what it will take to grow it?

Scale with Purpose is your guide to maximizing a company’s profitability through efficient use of human capital. Jason M. Blumer and Ian Vacin have each spent more than twenty-five years talking, listening, observing, advising, consulting, and mentoring knowledge-based service firm owners. In Scaling with Purpose, Blumer and Vacin present the lessons that they’ve learned—and that you will need to learn.

In twelve detailed chapters illustrated by real-world case studies and illuminated by data from surveys of thousands of companies, Blumer and Vacin present proven techniques for planning and optimizing across different time horizons, with clear models and tools for analyzing and planning. They help you to see whether team members are overworked or underworked and how to fix it, and how to plan capacity for future work—and how to plan future work for your capacity. They show you the different scaling plateaus you will reach and the structural adjustments and management techniques you will need to manage your company size consciously and effectively.

The number one thing that keeps service-based company owners up at night is their company’s human capacity: how to get the most value from their employees, how to manage team size and structure, and whether their company needs to grow or shrink. In Scale with Purpose, Jason M. Blumer and Ian Vacin give you—the entrepreneurial owner of a service organization with up to fifty employees—a roadmap to reaching the maximum enterprise value of your firm at its optimal size.


Reviews

For anyone serious about scaling a service organization that matters—to clients, teams, and communities—this book is a must-read.

This isn’t theory—it’s a playbook for service entrepreneurs who want to scale intentionally, build healthier teams, and create lasting enterprise value.

Jason M. Blumer and Ian Vacin help business owners think strategically about their journey and lift themselves to work on their business, not just in their business.


Ian Vacin has almost thirty years’ leadership experience in technology and accounting at Karbon, Xero, and Intuit. Ian is passionate about helping accounting professionals be as successful as possible to help the small businesses they serve. He was named a Top 20 Under 40 in 2016 by the CPA Practice Advisor and a Marketer That Matters in 2013 by the Wall Street Journal. Ian has a master’s in engineering management and an MBA from Northwestern University and Kellogg School of Management. He lives in Fremont, California.

Jason Blumer is the founder and CEO of Thriveal, a coaching, training, and educational company serving entrepreneurial CPA firm owners. He’s also CEO of Blumer & Associates CPAs. He hosts the Thrivecast podcast and speaks regularly on reimagining professional services. Jason helps traditional accounting practices evolve into strategic advisory firms that deliver exceptional value while building scalable, profitable businesses. He lives in Greenville, South Carolina.


ISBN 978-1-77458-563-4
$26.95 CAD $19.95 USD
Published DECEMBER 9TH, 2025
6" x 9" 280 Pages
PAPERBACK, EBOOK