Planting a Seed

Three Simple Steps to Sustainable Living

Discover your path toward a more sustainable life.

The science on climate change is in, and its impacts are being felt around the globe. It’s time for every one of us to start finding a new way of living, working, and moving around our planet. The good news is, it doesn’t have to be hard, and it doesn’t have to feel like a sacrifice. By understanding how you fit into the global picture, and investigating what changes work best for you, you can soften your impact on the planet in as many areas of your life that feel right and work for you. It just takes some planning, some action, and some practice.

In Planting a Seed, corporate sustainability expert Kate Gaertner shows you how to develop an action plan that will help you develop new habits and ways of living that fit into your daily life. You’ll gain greater insight into how you are personally connected to the larger ecosystems and environmental issues, and start discovering and embracing your values every day through your actions, commitments, and purchases.

You’ll learn about the six impact categories where your actions can be felt, and customize an adaptation plan that builds from where you are. Offering ideas for sustainability at a small, medium, and large level, Kate shows that living lightly can also mean living well. Accessible and lively, Planting a Seed charts a way toward a greener future by encouraging each of us to find the sustainability path that feels just right.


“Her approach is orderly, logical, and always positive… Refreshing…. For those looking for a starting point to creating a greener lifestyle, this is a fine option.”

Publishers Weekly


“For many years, Kate Gaertner directed her sustainability expertise towards greening companies. Now she’s using that knowledge to empower individuals on the path to sustainability. Planting a Seed is packed with practical tips to help lighten your family’s impact on the planet. Whether you’re a nature lover, penny pincher or brand new to going green, Kate will help you create a customized sustainability action plan that is sure to inspire you to become a personal change-maker.”

ADRIA VASIL bestselling author of the Ecoholic book series


“Planting a Seed: three simple steps to sustainable living clearly provides readers with accessible actions they can take to begin living more sustainably. Kate Gaertner helps simplify what can seem a very complex process for many people, identifying value drivers that the average person can easily identify in their daily life, and what steps we can take as individuals to make changes in seven clear impact categories. Kate’s core message: Start small, do what works for you and your family, and larger positive changes both personally and for the greater community will follow!”

MELISSA BRUNTLETT author of Building the Cycling City and Curbing Traffic



“‘Kate Gaertner explains how each of us can—must—work to reverse global warming. She reminds me of Body Shop co-founder Anita Roddick, who contrasted the pessimism of the thought with the optimism of the action. It’s time for optimism and action.'”

JOHN ELKINGTON Founder & Chief Pollinator at Volans, and author of Green Swans: The Coming Boom in Regenerative Capitalism


“It’s clear that joining movements for change in our political and economic systems is the main way we’ll fight climate change–but while you’re doing that there are plenty of things around your home that can make a difference too, and this book provides lots of handy ideas!”

BILL MCKIBBEN author of The End of Nature


Kate Gaertner is a leading expert, sought-after speaker and consultant in corporate sustainability with 25 years of combined corporate and entrepreneurial experience. She holds a Masters of Science in Sustainable Management from the University of Wisconsin, an M.B.A. from the Wharton School, and an A.B. from Dartmouth College.

Kate serves on the board of the XXcelerate Fund, a business-accelerator and fund for women-led businesses and has held positions at XM Satellite Radio, Ziff Davis Media, and Time Inc., as well as worked as a consultant to Fortune 500 companies developing go-to-market business strategies. She also founded a sustainable women’s activewear lifestyle brand, OMALA.

Kate is married with two great kids, and lives in downtown Portland, Oregon.

ISBN 978-1-77458-048-6
$19.95 CAD $16.95 USD
Published October 19, 2021
6 × 9 272 Pages
Paperback, ebook