Permission to Be You

Discover Your Purpose and Passions to Bring Your Best Self to Everything—and Everyone

Alaina Love

Unlock a life of purpose, meaning, and joy!

We all have a deep need to connect with our purpose and build lives that are authentically our own. In Permission to Be You, leadership coach and purpose expert Alaina Love reveals the extraordinary power of passion-centered living to bring clarity and fulfillment to our work, relationships, and life’s biggest transitions.

Drawing from her own journey and two decades of client work, Love shares inspiring stories and reflections that highlight how understanding your core passions can help you make empowered decisions, navigate challenges, and create a more meaningful life. This book is a practical guide to discovering and applying your passions in every facet of your personal and professional world.

To deepen your experience, her book includes a reader’s discount for access to three newly updated editions of the Passion Profiler, an insightful tool that identifies your unique Passion Archetypes—the core drivers that shape how you think, work, and connect with others. Are you a Healer, a Builder, a Connector, an Altruist? Learning what truly motivates you provides a powerful new lens for self-discovery and personal growth.

Her transformational book includes the Reader’s Companion Toolkit, offering structured exercises for reflection, goal-setting, and action planning. Whether you’re looking to thrive in your career, strengthen relationships, or find resilience in difficult times, Permission to Be You provides a roadmap for aligning your life with your passions.

Reviews

Permission to Be You is a powerful invitation to reconnect with what drives us at the deepest level—our passions, purpose, and potential. Alaina Love brings years of insight and real-world leadership experience, guiding readers through the inner work that leads to greater meaning and performance.

Dr. Marshall Goldsmith Thinkers50 No. 1 executive coach and New York Times–bestselling author of The Earned Life

A compelling exploration of the transformative power of passion for life’s most pivotal moments. Through a blend of engaging storytelling, research-backed insights, and thought-provoking exercises, Alaina Love reminds us that our passions are essential to living a truly fulfilling life.

Dr. Gary W. Lewandowski Jr. author of Stronger Than You Think and co-host of the Love Strategies podcast

This groundbreaking book shifts our focus from the power of artificial intelligence to the power of purpose and passion in driving success in today’s rapidly evolving business environment. Alaina’s insights guide readers on a profound journey of self-discovery and authenticity in business and their day-to-day lives.

Michael Parisi MBA, chief client officer at Lumanity

Alaina Love is CEO of Purpose Linked Consulting and a sought-after expert who coaches leaders and their teams on defining their purpose and using their passions to build inclusive workplaces and flourish in daily life. She is co-author of the bestselling book The Purpose Linked Organization and was formerly a research scientist and the executive director of global human resources at Merck & Co., Inc. Love is a graduate of the University of Michigan’s Change Leadership Program. She studied medicine at Tufts University School of Medicine and holds a degree in medical technology from Monmouth University. Certified as a Senior Professional in Human Resources, Love is a member of Marshall Goldsmith 100 Coaches, an organization of the world’s top executive coaches. An avid thought leader, she has served as a columnist for Bloomberg Business Week, The Washington Post, and Harvard Business Review. Love lives in Raleigh, North Carolina. Learn more at thepurposelink.com.

ISBN 978-1-77458-619-8
$24.95 CAD • $19.95 USD
Published SEPTEMBER 9TH, 2025

5.5 x 8.5 • 258 Pages
PAPERBACK, EBOOK