Change to Win

Change to Win

How to Optimize or Transform Your Business to Deliver Positive Results

Rias Attar

Change is inevitable. Failure doesn’t have to be. Change sparks opportunities when you strike the right balance between strategy, delivery, and culture.

Change is not easy, but not changing can be fatal. Leaders and business owners who ignore it do so at their peril. In our fast-paced era of disruptive technology and environment, there’s no room for ego and no such thing as being “too big to fail.” The majority of the original Fortune 500 companies named in 1955 are not around today—fallen from their top rank, gone bankrupt, or merged with other companies. Who remains standing or emerges after the coming decade won’t be up to chance.

It’s not about survival of the biggest—it’s survival of the nimblest. Only those companies who can adapt to the ever-changing landscape will escape extinction. Changing for the sake of change is meaningless without predefining a brighter vision. In Change to Win, award-winning business strategist and project/change management expert Rias Attar illuminates the three pillars of business growth, and shows you how your organization can succeed where other businesses have failed. You’ll learn:

  • Why disruption happens, and how to be ready for it
  • What your organization needs to do to act
  • How to pick the right tools and where to focus your energies
  • What sort of leaders you need at the helm and what corporate culture is best to position you for success
  • How much to invest in growth to build and retain a competitive advantage
  • How to spot opportunities in potential problems

By adopting an action-oriented mindset and customer-centric approach, and leveraging proven innovative technologies, you can embrace change—all while building a healthy workplace culture, and delivering positive results. You can change to win.


Change to Win is a comprehensive overview of all the tools and management skills required in today’s rapidly changing environment. Continuous improvement and the never-ending search for better business models are the prerequisites for both success and survival. This book, based on Rias Attar’s practical business experience in both turnarounds and growth situations, is a toolkit on which successful execution can be based. It is a must-read for managers and business owners embarking on transformational projects.”

Change to Win captures the critical importance of understanding changing business environments and how innovative corporate leaders can cogently and effectively deliver a winning business model by the integration of strategy, workforce capabilities, culture, and project management! It is a must-read for all business leaders and business students!”

“With the patience and skill of a natural teacher, Rias Attar explains the fundamentals of business strategy and implementation and illustrates what it really takes to orchestrate change successfully. Rich with useful frameworks and real-world examples, Change to Win is a go-to toolkit for continual adaptation—what every business leader must master in today’s age of change.”

Rias (Giath) Attar is an accomplished business strategist, business transformation expert, operational excellence leader, and program and change management professional. He is an industry award winner with a track record of increasing profits and delivering strategic initiatives that have transformed and integrated business operations. Attar has worked for various companies, from small to Fortune 500, and in a variety of industries worldwide. He has a bachelor’s degree in finance and a master’s in business administration, and is certified as a Project Management Professional, Agile Certified Practitioner, Certified ScrumMaster, Lean Six Sigma Black Belt, and Change Management Practitioner.

ISBN 978-1-7353339-0-8
$19.95 USD
Published November 10, 2020
7 × 10 246 Pages
Paperback, ebook