Behave Boldly

Your Dreams Won't Chase Themselves

This isn’t a fairy-tale book about achieving your wildest dreams. It’s a real-life, warts-and-all book about having the courage to chase your dreams—even if they seem too big, too outlandish, or too elusive to reach.

Author Elise Russell had a (quote-unquote) “dream job” as a professional creative working in advertising. She was earning a good salary, winning awards, and making a name for herself within the industry. And it was killing her spirit.

In this personal, refreshing, and ultimately inspiring book, Elise shares her story of giving the middle finger to the nine-to-five and setting out on her own as a creative entrepreneur. Still building her creative boutique company Pony Friday, Elise offers a perspective on the creative entrepreneurial life that is not often heard: the on-the-ground account of someone still very much in the trenches.

Frank, funny, and disarmingly honest, Behave Boldly charts Elise’s journey as she builds a company, brand, and life that rejects labels, and aspires to being bold, unconventional—and utterly unique.