Becoming Better

The Groundbreaking Science of Personal Transformation

Ryan Gottfredson

What if you could unlock a path to realizing true personal transformation—not just doing better, but becoming better?

Many people chase improvement but remain stuck, frustrated by progress that feels incremental at best. That’s because most self-improvement strategies focus on one’s Doing Side—their level of knowledge, skills, and abilities. While valuable, this approach only scratches the surface of what’s possible.

In Becoming Better, Wall Street Journal and USA Today best-selling author Ryan Gottfredson, PhD, teaches you that transformational growth requires a shift to a deeper dimension known as your Being Side—the quality of your mindsets, emotional depth, and regulatory abilities. It is this unseen foundation that shapes how you experience the world and how the world experiences you. But few understand their Being Side, let alone how to elevate it.

Through this book, you’ll learn how to unlock the power of your Being Side to step into your ideal self. Leveraging groundbreaking scientific research, Gottfredson provides cutting-edge guidance, powerful tools, and practical exercises to help you learn:

  • What your Being Side is and why it matters.
  • How to assess the current quality of your Being Side.
  • Proven strategies to upgrade your Being Side.

This journey is about more than self-improvement—it’s a blueprint for truly elevating your life, your impact, and your being. If you’re ready to become not just a better doer but a better being, this book will show you the way.


Reviews

We spend so much time trying to do more, but true success comes when we learn to be better. In Becoming Better, Ryan Gottfredson, PhD, provides a practical and inspiring guide for anyone looking to elevate their thinking, unlock their capabilities, and create a more fulfilling life.

The key to Our Working Together Leadership and Management System to create value and growth for all the stakeholders and the greater good starts with who we are. In Becoming Better, Ryan Gottfredson, PhD, provides a powerful, science-backed guide to personal development, helping individuals to dramatically improve their ‘being’ which will enable them to serve the greater good with love and humility.


Ryan Gottfredson, PhD, is a cutting-edge leadership development author, researcher, and consultant. He loves helping organizations vertically develop their leaders, primarily through a focus on mindsets. Ryan is the Wall Street Journal and USA Today best-selling author of Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, Leadership; The Elevated Leader. Level Up Your Leadership Through Vertical Development; and now, Becoming Better. The Groundbreaking Science of Personal Transformation. He is also a leadership professor at the College of Business and Economics at California State University, Fullerton.


ISBN 978-1-77458-582-5
$24.95 CAD $19.95 USD
Published JUNE 25TH, 2025
6 × 9 314 Pages
PAPERBACK, EBOOK, AUDIOBOOK