We’re hiring a digital marketer

Nov 18, 2021

Page Two is hiring a full-time digital marketer.

Page Two is a cutting-edge independent publisher specializing in non-fiction books by entrepreneurs, subject matter experts, and organizations. We are eight years old and over those years have grown to a world-class team of twenty people whose authors include some of the world’s foremost thought leaders. We are a dynamic company with a commitment to excellence in publishing and author services, and a passion for innovation. We work hard, we laugh a lot, and we believe in the transformative power of books.

We are seeking a creative, energetic digital marketer who thrives in a fast-paced, highly engaging environment.

The ideal candidate will have outstanding written, visual, and verbal communications skills, and strong initiative. You will develop original content, including visual sales and marketing assets, and find creative ways to promote our books and our brand online. You will work collaboratively with a supportive and engaged team while having a high degree of autonomy in your own work. You will plan and create compelling social media content and organize virtual events that engage our author community and reflect our brand. You will be a digital marketing generalist who is equally comfortable designing social media graphics, editing videos for YouTube, and running a Facebook advertising campaign.

Responsibilities include:
  • Maintaining a strong online presence for the company and boosting the visibility of our authors and their books

  • Developing a year-long social media content calendar with an optimal posting schedule and engagement metrics

  • Creating engaging text, image, and video content for our website and social media channels, as well as our authors’ marketing campaigns

  • Engaging with both social media influencers and the Page Two community online

  • Organizing and promoting virtual events, such as webinars and panel discussions, for Page Two’s authors

  • Setting up a Page Two YouTube channel and populating it with videos

  • Staying abreast of changes and trends in the various social media platforms, with a keen eye for how authors and publishers can use them to promote books

  • Designing a variety of digital assets to support book marketing campaigns, such as audiograms, social media banners, visual social media posts, PowerPoint slide decks, Amazon book page visuals, sell sheets, and one-pagers

  • Running digital advertising campaigns through Amazon, Facebook, and other online platforms, and monitoring and reporting on results

  • Conducting keyword research

  • Creating digital assets to support Page Two’s corporate sales and marketing, including PowerPoint decks, digital cards, and templates

  • Updating the Page Two website and monitoring SEO and web traffic
Experience:
  • 2+ years of experience in digital marketing

  • Experience using social media for brand awareness and knowledge of social media best practices

  • Experience creating compelling original content for Facebook, Twitter, LinkedIn, Instagram, YouTube, and the web

  • Experience designing and editing digital marketing assets using Adobe InDesign  and Photoshop (Adobe Illustrator considered an asset)

  • An understanding of the basic principles and practices of good typography

  • Experience editing video

  • Experience using Hootsuite and WordPress

  • Excellent at balancing multiple priorities and meeting deadlines, and managing your own deadlines

  • Works well in a team environment

  • Loves books and reading

  • Familiarity with book publishing is an asset

  • Undergraduate degree or diploma in marketing or related field

This is a full-time position. Our office is based in Vancouver and we offer a hybrid work-from-home and in-office environment, with some in-person collaboration required. Please submit your resume and a cover letter as well as some samples of graphics you’ve designed to jobs@pagetwo.com by December 17, 2021.

Page Two is committed to publishing diverse voices and to creating a diverse workplace environment. We are an equal opportunity employer, and we are inclusive in our approach to working and hiring. You can read more about us at www.pagetwo.com.