Work Freely

Wife, mom, and dedicated student of Muay Thai kickboxing and Brazilian jiujitsu, Nancy Richardson began her career with a BA from the University of Washington and an MBA from Ohio State University. After more than twenty years of working in large, corporate environments, including Starbucks and Lululemon—where she put in insane hours, had little time with her family, and felt others determined her worth—she decided to design her own life by tapping into the era of start-ups and passion projects, building meaningful brands, and working from home to spend more time with her family. Nancy is the co-founder and principal strategist of Dragon Lady and Mom ’n’ Pop Shop, two women-led, Vancouver-based marketing start-ups that embody the concept of working freely.

Rochelle Davidson is a wife, mom to rescue dogs, endurance cyclist, adventure traveler, and passionate executive coach and leadership development practitioner. With a BA in business from the University of British Columbia and an MA in applied behavioral sciences from Bastyr University, Rochelle is at her best when partnering with leaders to create healthy workplaces and to get results that matter. Rochelle’s life was rocked when, in 2005, she heard the words “You’ve got cancer.” Her personal experience further fueled her mission to see people and organizations thrive, not merely survive. She has worked with global companies such as Lululemon, Accenture, and Crystal Decisions. Rochelle is a certified professional coach, credentialed through the International Coach Federation and Coaches Training Institute. Learn more at www.rochelledavidson.com.