The Reinventionist Mindset

Learning to Love Change, and the Human How of Doing It Brilliantly

How do you thrive in the era of disruption? Reinvent.

Change is everywhere and coming for us fast. This isn’t breaking news. Yet despite knowing this—seeing the impact on our businesses and livelihoods—our human instinct is to resist. Instead of choosing change, we choose the status quo and ride it off a cliff.

It needn’t be this way. What if we could see change as good? In The Reinventionist Mindset, business transformation expert Joe Jackman repositions change as a force to be embraced. Raised in a time of civil disruption—himself transformed from designer to executive and ultimately Reinventionist—Jackman has catalyzed some of the most remarkable transformations of the twenty-first century. In this book, he gives readers the rare opportunity to go behind the scenes and learn the human how of kick-starting growth and relevance: Dave & Busters, from down and nearly out to spectacular IPO; the surprising reinvention of a New York institution, what Bloomberg Businessweek called “Duane Reade’s Miracle Makeover”; Flow Water, a bold new take on a tired category; and the exciting reemergence of Staples. Jackman reveals the secret sauce of successful reinventions alongside analyses of transformations that failed.

The Reinventionist Mindset is a unique, human-centric approach to transformation, a how-to for those on a journey to their most powerful—and keenly aware the time to move is now.

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